The Undersigned are all appalled to discover that the icing of Poptarts contains gelatin. First of all, this ingredient is disgusting. It's made from COW BONES! Who really wants to eat cow bones (or skin, organs, etc....cause it can also be made of those) Second, many Vegtarians are unaware about this fact, so they're eating it without their knowledge. Until the gelatin in your Poptarts is replaced with another ingredient (and there are many alternatives, such as Agar-Agar, guar gum, carrageenan, and Kuzu root), we will be boycotting all your products, in addition to getting all my friends and fellow Vegetarian's to do so. It makes us sick that so many people are eating this product without the knowledge of what's in it. And in case you didn't know this, Dr. John Harvey Kelloggs, the early founder of your company, was a supporter of 'biologic living', which forbade things like meat, meat products (gelatin!), spices, and coffee. Is it right for your company, which was founded on these beliefs, to go against them now (info from http://www.veggie123.com/veggie/chapter2/P2/)