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Bring back the old recipe for Kellogg's Honey Loops!

Bring back the old recipe for Kellogg's Honey Loops!

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Started by Heather Johnston 12 years, 1 month ago
In January 2013, Kellogg's announced that they were changing the recipe of Honey Loops to meet OFCOM guidelines. OFCOM has strict guidelines for sugar, and demands that products are wholegrain or high in fibre so that they can be advertised to children. Kellogg's insist that the new recipe for Honey Loops is one that has a balance between nutrition and taste. I would disagree. The new Honey Loops are (to quote several complaints to Kellogg's from consumers) 'a tasteless ring of air', 'fluffed up cardboard', 'mushy, flavourless sawdust' and 'a disgrace to Kellogg's compared to the old recipe'. A number of parents have also agreed that they will no longer be buying this product for their children. In their attempt to advertise to children, Kellogg's have changed a perfectly good cereal into a disgusting mix of ingredients that children do not like, and parents will not buy. I ask that all those in favour of bringing back the previous recipe for Honey Loops, like this facebook page to declare their annoyance at Kellogg's:


https://www.facebook.com/pages/Bring-back-the-old-honey-loops-recipe/1410103002597587

Thank you!

Updates

September 8, 2017

I have been reviewing the feedback left by many of you regarding the decline in quality since the recipe change. The consensus remains clear that the current version does not meet the standards we expect from this brand. These accounts are being compiled as I prepare to formally present our position to the relevant departments at Kellogg's.

Reached 100 supporters

September 8, 2017

34 Comments

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Paul Murphy
10 years ago Featured

The "New and improved recipe" is absolutely awful, disgusting and borderline vile! Bring back he old recipe. Why fix something that isn't broken!?

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Roisin
10 years ago Featured

My boyfriend used to love these and has been miserable about them ever since they changed it. I hate when companies change good recipes just to make it healthy.

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Anonymous
10 years ago Featured

I loved the old taste of the Honey Loops. They did not have to change the taste, for what, make it healthier for children. Then don't buy them for your children, simple as that! Bring the old recipe back!

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Madeleine Szaruga-Bolt
10 years ago Featured

Bring the old recipe back! They were my favourite cereal, for taste and for sentimental reasons too! The new recipe is so awful - I threw away the box after one mouthful.

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Anonymous
11 years ago Featured

The old honey loops were crunchy and tasty and delicious! These new ones are horrible and have a horrible texture! Why can't Kellogg's make the old version as well as the new version so at least we have a choice?!!?!!!

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Greg Campbell
11 years ago Featured

As a fussy eater, Honey Loops was one of only 2 cereals I liked, and when I ate them I practically inhaled them. Now I won't even go near them, they're just awful. Put them back the way they were and let people choose healthier cereal if that's what they want. I have little enough variety as is without losing my favourite cereal!

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Anonymous
2 years ago

Bring the old flavour back.

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Valentine Bridgeman
4 years ago

Please this change finished off my childhood

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