Unfair $5 Suprise Party
This petition has been made due to the unfair nature of the "$5 Rue La La Surprise Party." Thousands of loyal customers were duped into promoting your business to thousands of fellow Facebook members only to be disappointed by your sale.
Requirements: 5,555 Facebook "likes" to access RSVP system. Consumer must create or have a preexisting Rue La La account. Upon reserving an invitation the consumer had to "share" this event as a post to their "timeline" which was shown to their "friends"
Event: Rue La La stated that the day of the event would be announced once 5,555 "likes" were received. Upon completion, Rue La La stated that the "$5 Surprise Party" would take place on Monday, June 17, 2013. On this date, Rue La La stated repeatedly through its Facebook page that the actual time of the sale would be announced later that day. At 3:00PM eastern, an email was sent saying "To get in, show up & log in to Rue, or CLICK HERE AT 5PM (link) SHARP. Below this text was a statement that said "Don't be fashionably late."
Rules (source: email invitation) - "$5 does not include shipping and tax. Quantities are limited. While supplies last. Items included in sale may be vintage or pre-loved, check item detail page for more information. Limit of one item per person.
Only those who are 18 and over and are residents of the United States or the District of Columbia are eligible to shop. Rue La La is not responsible for any malfunction that prevents a consumer from accessing the Boutique or from buying the item of their choice."
Duration: Many consumers were not able to access the sale at "5PM SHARP" as stated. Those that clicked the invitation access link, reached the website and had to click on another link to access the sale. Thus, they were late to the sale making this unfair to those who were prepared and RSVP'd according to the rules and requirements. Also during this event, there were only 500 items for 5,555 of those that were required to create the event. This means 5,050 consumers were duped into promoting the business without any compensation or reward. Many items were sold for $5.00 USD (excluding shipping and handling), but this event was more so a sweepstakes rather than a flash sale.
Conclusion: Rue La La was misleading about their "$5 Surprise Party" as at least 5,050 consumers were duped into thinking that they would receive something for attending the party. Though it was clearly stated that quantities were limited, this sale was only activated by those who followed the requirements, which rewarded only a very small percentage of consumers.
Final outcome: We would like Rue La La to issue a public apology acknowledging their negligence of misleading thousands of consumers with their "$5 Surprise Party" event.