Stop facilitating Nestlé /SMA from seeking direct/indirect contact with pregnant women & mothers of infants & young children!
From: International Baby Food Action Network (IBFAN) Ireland
Date: March 2015
To: Huggy Bloom Enterprises Ltd
Request:
IBFAN Ireland call upon Huggy Bloom Enterprises Ltd to remove the SMA Know-How title sponsor from the Republic of Ireland's Pregnancy and Baby Fairs and to support and abide by the World Health Organisations International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly Resolutions.
IBFAN Ireland call upon Exhibitors (including Health Care Professionals) to consider the WHO Code and subsequent relevant WHA Resolutions when choosing to align themselves with this non Code compliant event.
Background information:
The SMA Know-How sponsored Pregnancy and Baby Fair first took place in 2010 at the RDS, Dublin. Individuals expressed their concerns re Code compliance to both Huggy Bloom and the FSAI. Five years on, and nothing has changed, apart from the fact that the Belfast event in March was unbranded. So why abide by the Code in Northern Ireland, but not for the Republic of Ireland events? Health Care Professionals and other exhibitors may have refused to align themselves with a non Code compliant event. Or perhaps we just haven't been making enough noise down here?
SMA Know-How is the title sponsor. SMA will most likely, once again, have a huge presence at the events, providing goodie bags with branded materials and representatives at hand to provide 'advice' and 'information' to expectant and new parents. A perfect opportunity to build brand loyalty. Marketing works and parents pay the price. Breastfeeding is undermined and the cost of formula increases to pay for the expensive advertising.
The SMA Know-How Pregnancy and Baby Fair targets expectant and new parents. Article 5.5 of the World Health Organisation's International Code of Marketing of Breastmilk Substitutes states; “Marketing personnel, in their business capacity, should not seek direct or indirect contact of any kind with pregnant women or with mothers of infants and young children.” and Article 5.1 states: “There should be no advertising or other form of promotion to the general public of products within the scope of this Code.”
Link to Website; http://www.pregnancyandbabyfair.ie/
Who are we?
IBFAN Ireland are part of the global International Baby Food Action Network and work alongside the Baby Feeding Law Group Ireland (BFLGI). IBFAN Ireland and BFLG Ireland are working to strengthen the Irish Government’s commitment to the World Health Organisation’s International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions and related international agreements.
IBFAN Ireland believe:
- Women have the right to accurate information free of commercial influence and vested interest regarding infant formula and bottlefeeding if not breastfeeding.
- Women have the right to breastfeed and to make fully informed decisions about infant and young child feeding.
- All people have the right to access quality health care services and information free of commercial influence.
- Health workers and consumers have the right to be protected from commercial influence which may distort their judgement and decisions.
- People have the right to advocate for change which protects, promotes and supports basic health, in international solidarity.
Please sign our petition and feel free to leave a comment if you agree with the above.
Thank you for your support ~ IBFAN Ireland
Updates
Reached 500 supporters
March 27, 2015
March 27, 2015
The feedback I have received highlights a deep concern for how these marketing practices impact families. I am currently reviewing the responses from various stakeholders to determine our next steps in holding these entities accountable. It is clear that the expectations for corporate responsibility are shifting.
Reached 100 supporters
March 25, 2015
March 23, 2015
The momentum building behind this request shows that many people agree on the importance of protecting infant health. Reaching one hundred signatures will provide a clearer mandate when we present these concerns to the event organizers. Please help us bridge the final gap to this milestone so we can ensure our message carries the necessary weight.
231 Comments
When are we going to stop letting these money hungry giants openly breaching The Code? People need to understand infant nutrition is a very serious problem in Ireland, not in developing countries, in IRELAND, where these companies are allowed free reign for profit
If all pregnant women see formula advertising they are going to be influenced and some may even think that this is better than breastfeeding there is so much advertising for this already no need to put it in baby fairs instead why not advertise for once pro breastfeeding
In the interests of babies and society in general, breastfeeding should not be undermined in this way and the WHO guidelines ignored. I will not be attending this Fair as long as it is sponsored by SMA.
Breastfeeding rates are so low in Ireland. We need to see it promoted more and simply normalised within society. Preventing SMA from being the main sponsor from Ireland's biggest fair is a step in the right direction.
genuinly supporting mothers and babies means offering them information and advice free from bias such as the marketing of breastmilk substitutes. I would never attend a fair branded in this way.
What you are doing is an insidious form of murder.
Who code should be implemented
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Stop facilitating Nestlé /SMA from seeking direct/indirect contact with pregnant women & mothers of infants & young children!
From: International Baby Food Action Network (IBFAN) Ireland
Date: March 2015
To: Huggy Bloom Enterprises Ltd
Request:
IBFAN Ireland call upon Huggy Bloom Enterprises Ltd to remove the SMA Know-How title sponsor from the Republic of Ireland's Pregnancy and Baby Fairs and to support and abide by the World Health Organisations International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly Resolutions.
IBFAN Ireland call upon Exhibitors (including Health Care Professionals) to consider the WHO Code and subsequent relevant WHA Resolutions when choosing to align themselves with this non Code compliant event.
Background information:
The SMA Know-How sponsored Pregnancy and Baby Fair first took place in 2010 at the RDS, Dublin. Individuals expressed their concerns re Code compliance to both Huggy Bloom and the FSAI. Five years on, and nothing has changed, apart from the fact that the Belfast event in March was unbranded. So why abide by the Code in Northern Ireland, but not for the Republic of Ireland events? Health Care Professionals and other exhibitors may have refused to align themselves with a non Code compliant event. Or perhaps we just haven't been making enough noise down here?
SMA Know-How is the title sponsor. SMA will most likely, once again, have a huge presence at the events, providing goodie bags with branded materials and representatives at hand to provide 'advice' and 'information' to expectant and new parents. A perfect opportunity to build brand loyalty. Marketing works and parents pay the price. Breastfeeding is undermined and the cost of formula increases to pay for the expensive advertising.
The SMA Know-How Pregnancy and Baby Fair targets expectant and new parents. Article 5.5 of the World Health Organisation's International Code of Marketing of Breastmilk Substitutes states; “Marketing personnel, in their business capacity, should not seek direct or indirect contact of any kind with pregnant women or with mothers of infants and young children.” and Article 5.1 states: “There should be no advertising or other form of promotion to the general public of products within the scope of this Code.”
Link to Website; http://www.pregnancyandbabyfair.ie/
Who are we?
IBFAN Ireland are part of the global International Baby Food Action Network and work alongside the Baby Feeding Law Group Ireland (BFLGI). IBFAN Ireland and BFLG Ireland are working to strengthen the Irish Government’s commitment to the World Health Organisation’s International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly Resolutions and related international agreements.
IBFAN Ireland believe:
- Women have the right to accurate information free of commercial influence and vested interest regarding infant formula and bottlefeeding if not breastfeeding.
- Women have the right to breastfeed and to make fully informed decisions about infant and young child feeding.
- All people have the right to access quality health care services and information free of commercial influence.
- Health workers and consumers have the right to be protected from commercial influence which may distort their judgement and decisions.
- People have the right to advocate for change which protects, promotes and supports basic health, in international solidarity.
Please sign our petition and feel free to leave a comment if you agree with the above.
Thank you for your support ~ IBFAN Ireland
Updates
Reached 500 supporters
March 27, 2015
March 27, 2015
The feedback I have received highlights a deep concern for how these marketing practices impact families. I am currently reviewing the responses from various stakeholders to determine our next steps in holding these entities accountable. It is clear that the expectations for corporate responsibility are shifting.
Reached 100 supporters
March 25, 2015
March 23, 2015
The momentum building behind this request shows that many people agree on the importance of protecting infant health. Reaching one hundred signatures will provide a clearer mandate when we present these concerns to the event organizers. Please help us bridge the final gap to this milestone so we can ensure our message carries the necessary weight.
231 Comments
Ireland has the lowest breastfeeding rates in Europe....we know that human babies should be fed human milk so why do we keep pandering to this huge industry that attempts to undermine the woman's ability to feed her own baby?
When are we going to stop letting these money hungry giants openly breaching The Code? People need to understand infant nutrition is a very serious problem in Ireland, not in developing countries, in IRELAND, where these companies are allowed free reign for profit
If all pregnant women see formula advertising they are going to be influenced and some may even think that this is better than breastfeeding there is so much advertising for this already no need to put it in baby fairs instead why not advertise for once pro breastfeeding
In the interests of babies and society in general, breastfeeding should not be undermined in this way and the WHO guidelines ignored. I will not be attending this Fair as long as it is sponsored by SMA.
Breastfeeding rates are so low in Ireland. We need to see it promoted more and simply normalised within society. Preventing SMA from being the main sponsor from Ireland's biggest fair is a step in the right direction.
genuinly supporting mothers and babies means offering them information and advice free from bias such as the marketing of breastmilk substitutes. I would never attend a fair branded in this way.
What you are doing is an insidious form of murder.
Who code should be implemented
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Ireland has the lowest breastfeeding rates in Europe....we know that human babies should be fed human milk so why do we keep pandering to this huge industry that attempts to undermine the woman's ability to feed her own baby?