Status: Closed — this petition is no longer accepting signatures.
Final supporters
Dear Roche POC colleagues:
Have you seen the "bird video" from cobas infinity POC moible and Accu-Chek Inform team? How do you like them?
Well, if you like the bird videos and believe they will help you engage your customers better- be it a POC coordinator or a nurse, please join us in the effort to make the bird "free" - let me explain:
The bird videos are only approved for internal use, because they do not comply with our current branding guideline. What do we believe? It's not the bird's fault! We should change the branding guideline to allow the bird reach our customers!!!
If you support this cause, please sign this petition.
From "Save THE BIRD" team
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Updates
November 17, 2015
The volume of support has reached the point where I have requested a formal meeting with the branding department. We are currently drafting a proposal to demonstrate how these videos improve customer engagement metrics. I will notify you once they confirm a time to review our documentation.
23 Comments
Wonderful marketing video, in my opinion branding guideline should be changed in this matter. Limitation not fit to marketing.
I really like the bird stories - they are simply touching and explaining the POC idea in a fresh and clever way. :)
Yes I agree - an excellent marketing idea. And as the saying goes " if you love something, you should set it free...."
A great way to promote Roche investment in POC connectivity. Brilliant. A must share with the POC community worldwide.
It's a easy way to explain and to digest for customers. We're a innovative company. Don't keep it only on product level but let us also be innovative in the way we communicate. It's a really differentiator!
the early bird catches the worm but the second mouse gets the cheese.
Free the bird ...!!
Share Petition
Don't stop at signing, share the petition link with friends to multiply our impact
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Status: Closed — this petition is no longer accepting signatures.
Final supporters
Dear Roche POC colleagues:
Have you seen the "bird video" from cobas infinity POC moible and Accu-Chek Inform team? How do you like them?
Well, if you like the bird videos and believe they will help you engage your customers better- be it a POC coordinator or a nurse, please join us in the effort to make the bird "free" - let me explain:
The bird videos are only approved for internal use, because they do not comply with our current branding guideline. What do we believe? It's not the bird's fault! We should change the branding guideline to allow the bird reach our customers!!!
If you support this cause, please sign this petition.
From "Save THE BIRD" team
Updates
November 17, 2015
The volume of support has reached the point where I have requested a formal meeting with the branding department. We are currently drafting a proposal to demonstrate how these videos improve customer engagement metrics. I will notify you once they confirm a time to review our documentation.
23 Comments
I believe that this would be a fantastic tool and really place us ahead of the competition in terms of our presentations to key stakeholders. It is a vibrant and informative tool to be able to use.
Wonderful marketing video, in my opinion branding guideline should be changed in this matter. Limitation not fit to marketing.
I really like the bird stories - they are simply touching and explaining the POC idea in a fresh and clever way. :)
Yes I agree - an excellent marketing idea. And as the saying goes " if you love something, you should set it free...."
A great way to promote Roche investment in POC connectivity. Brilliant. A must share with the POC community worldwide.
It's a easy way to explain and to digest for customers. We're a innovative company. Don't keep it only on product level but let us also be innovative in the way we communicate. It's a really differentiator!
the early bird catches the worm but the second mouse gets the cheese.
Free the bird ...!!
Share Petition
Don't stop at signing, share the petition link with friends to multiply our impact
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I believe that this would be a fantastic tool and really place us ahead of the competition in terms of our presentations to key stakeholders. It is a vibrant and informative tool to be able to use.