For years it has made people judge you.

For years it has scared thousands around you.

For years it has been the ugly side of your personality.

For years you've been its slave. It's time you rise up against the tyranny of yellow.

It's high time you get rid of those yellow teeth that had always been an embarrassment for you; probably an embarrassment even more that picture of you on your old school ID that you keep hiding.

Our initiative is to give everyone the freedom to smile, the freedom to laugh wholeheartedly, i.e. freedom from yellow teeth.