The December 2013 issue of Cosmopolitan featured an offensive advertisement by European Wax Center on page 121. This advertisement promotes the sexualization and objectification of women and girls. The focus of the advertisement is on her genital area thereby implying that the most important part of a woman’s body is her vagina. By only focusing on certain body parts this advertisement has effectively dehumanized her and erased her identity. The open legs suggest the sexual availability of women. The sharp heel digging into her thigh conjures images of pain. The overall impression of this ad is borderline pornographic and insinuates a connection between sex and pain. This advertisement also reflects the cultural obsession with thinness. Most women cannot obtain this level of thinness, and exposure to these images can lead to lowered self-esteem and body dissatisfaction.

This petition will be mailed to the editor of Cosmopolitan by December 10, 2013. If you support our efforts to remove this ad from future issues of Cosmopolitan, please add your signature below.

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