"Roubaix" is a town in France, not a trademark
owned by Specialized Bicycle Components (SBC) or any other entity. SBC's
scare tactics and other heavy-handed attempts to exert ownership over this word
are appalling. For these reasons, the undersigned people pledge to
boycott all SBC products until the company abandons its attempts to coerce
other businesses into giving up the use of this or any other word that is
clearly in the public domain.
For more information, please see this news story from the Calgary Herald:
http://blogs.calgaryherald.com/2013/12/07/war-veteran-forced-to-change-bike-shops-name-after-threat-from-u-s-bike-giant-specialized/
No chance of ever buying S-word products until there is a change. Shame on you.