The marshmallow used in General Mills cereals (lucky charms, count chocula etc) are made used gelatin extracted from pig. Many people keep kosher or halal and do not consume pig products. GM did a good job hiding the fact, by not mentioning it on their cereal boxes. They should instead use Gelatin from Horse or Cow.
I have spent the last few days digging into the sourcing practices of these snack companies while reading all the stories you have shared in the comments. It is heartbreaking to see how many people felt misled by these labels when they were trying to feed their families. I am currently working on a formal letter to send to corporate headquarters to demand they switch to a different source for their gelatin.
August 7, 2021
Seeing this momentum grow reminds me how many families are hurt by these hidden ingredients. It feels incredible to see so many people finally demanding transparency for their breakfast bowls.
14 Comments
K
Kendra Marie Khan
8 months ago
Featured
Please stop using pork gelatin in your products. You sales across all of your products would increase exponentially if you took it out.
E
Eddie Hussein
4 years ago
Featured
Please stop using gelatin from pig I miss eating this cereal I used to eat as a child
J
Jon Reese
5 years ago
Featured
Hello,I am writing you to ask you to please stop using animal products in your cereals. I am a big fan of general mills products. But there are way too many products that I cannot enjoy due to the animal products. There are plenty of great ways to make your marshmallows with the animal products. I mean,I cannot live with myself knowing that another intelligent being lost their life for my saturday morning bowl of cereal. I appreciate your time. I just wish you cared more about the good health and well being of your customers. If you announced that your entire cereal line was vegan friendly....your sales would go through the roof! Anyway,thanks again for your consideration.
The marshmallow used in General Mills cereals (lucky charms, count chocula etc) are made used gelatin extracted from pig. Many people keep kosher or halal and do not consume pig products. GM did a good job hiding the fact, by not mentioning it on their cereal boxes. They should instead use Gelatin from Horse or Cow.
I have spent the last few days digging into the sourcing practices of these snack companies while reading all the stories you have shared in the comments. It is heartbreaking to see how many people felt misled by these labels when they were trying to feed their families. I am currently working on a formal letter to send to corporate headquarters to demand they switch to a different source for their gelatin.
August 7, 2021
Seeing this momentum grow reminds me how many families are hurt by these hidden ingredients. It feels incredible to see so many people finally demanding transparency for their breakfast bowls.
14 Comments
K
Kendra Marie Khan
8 months ago
Featured
Please stop using pork gelatin in your products. You sales across all of your products would increase exponentially if you took it out.
E
Eddie Hussein
4 years ago
Featured
Please stop using gelatin from pig I miss eating this cereal I used to eat as a child
J
Jon Reese
5 years ago
Featured
Hello,I am writing you to ask you to please stop using animal products in your cereals. I am a big fan of general mills products. But there are way too many products that I cannot enjoy due to the animal products. There are plenty of great ways to make your marshmallows with the animal products. I mean,I cannot live with myself knowing that another intelligent being lost their life for my saturday morning bowl of cereal. I appreciate your time. I just wish you cared more about the good health and well being of your customers. If you announced that your entire cereal line was vegan friendly....your sales would go through the roof! Anyway,thanks again for your consideration.
Please stop using pork gelatin in your products. You sales across all of your products would increase exponentially if you took it out.