Sony has officially removed the advertisement containing the offensive reference. Seeing the collective response to this indignity confirms that broad stereotypes have no place in global marketing. Thank you for holding a major corporation accountable for their words.
October 27, 2009
Final supporters
Updates
Reached 1,000 supporters
September 8, 2009
September 4, 2009
Reaching one hundred signatures confirms that the frustration regarding this advertisement is widely shared. This initial response validates the decision to demand accountability from those who choose to broadcast such harmful stereotypes.
Reached 100 supporters
September 2, 2009
6 Comments
Disgusted. Just disgusted.
straight up racist. they wouldnt dare say this about any other nationality. fix your mess sony.
This is totally unacceptable. Sony should be ashamed of themselves for using such lazy stereotypes to sell their products. We deserve an apology.
SONY IS A JOKE!! How do you even approve this in a boardroom and think its okay? Never buying another playstation again.
So offensive. Nigerians work hard and are successful all over the world. We aint your punchline.
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Sony has officially removed the advertisement containing the offensive reference. Seeing the collective response to this indignity confirms that broad stereotypes have no place in global marketing. Thank you for holding a major corporation accountable for their words.
October 27, 2009
Final supporters
Updates
Reached 1,000 supporters
September 8, 2009
September 4, 2009
Reaching one hundred signatures confirms that the frustration regarding this advertisement is widely shared. This initial response validates the decision to demand accountability from those who choose to broadcast such harmful stereotypes.
Reached 100 supporters
September 2, 2009
6 Comments
Wow. Disrespectful and unprofessional. They clearly didnt think this through at all. Pull the ad now!
Disgusted. Just disgusted.
straight up racist. they wouldnt dare say this about any other nationality. fix your mess sony.
This is totally unacceptable. Sony should be ashamed of themselves for using such lazy stereotypes to sell their products. We deserve an apology.
SONY IS A JOKE!! How do you even approve this in a boardroom and think its okay? Never buying another playstation again.
So offensive. Nigerians work hard and are successful all over the world. We aint your punchline.
Share Petition
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Wow. Disrespectful and unprofessional. They clearly didnt think this through at all. Pull the ad now!