Brittany Dunlap 0

Boy Friendly Knit Fabrics at Joann Fabric and Craft Stores

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Dear Joann Fabric and Craft Stores,

I and the included signees would like to petition your company to design and offer more modern boy friendly prints at your stores. Currently, you carry several girl appropriate designs in your Doodles Fabric Collection, but the offerings for boys are lacking. I am a part of several sewing communities, and the most common questions that I come across are related to sources for affordable knit fabrics with modern prints for boys. So many home sewists today are looking to create on trend, unique, and comfortable clothing for their boys, but currently the best options are high priced custom printed fabrics. Joann does a great job of providing moderately priced, good quality fabric in the Doodles Collection, but I believe that modern fabrics for boys is a large untapped market, that could greatly benefit your company.

For an easy beginning in this venture, I would suggest printing your current boy offerings

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and here:

on the same 100% cotton interlock that many of your other prints are offered on, but go on to offer other designs that are more reminiscent of the other prints offered in the Doodles collection, and also include 95% cotton/5% spandex prints and solids as well.

I hope that you will strongly consider my suggestions delve deeper into the world of knit fabrics!

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