We would like to voice our disagreement regarding Maker's Mark lowering the ABV of their product. As loyal bourbon drinkers, we appreciated the quality of Maker's Mark. If there is indeed a shortage, then we prefer quality over quantity, and to say that "they couldn’t tell a difference" between the original and the watered down product is insulting to the customers. Many, many of us boycotted Jack Daniels for watering down their product years ago, and we would truly hate to have to do the same thing with Maker's. Many of the signers here are Maker's Ambassadors, whom you say you hold in high regard. If so, please maintain the original product and ABV. Sincerely, the bourbon lovers.
Addendum: We appreciate that you have listened to our voices and rightly reversed your decision to lower the ABV of your bourbon. We will sympathize with neither ballyhoo nor inferiority of product. We will however raise a glass with you in agreement that neither press nor cutting corners will advance our relationship. To that end, the customers and loyal bourbon drinkers salut you.
The company thinks we cannot taste the difference but our comments prove otherwise. Email your local distributor to tell them you expect the original proof back on the shelf today.
March 7, 2013
The momentum behind this push proves that brand loyalty relies on transparency. Post this link to your social media channels today to ensure the company understands that quality remains non-negotiable for their customers.
3 Comments
D
Dave Ryan
13 years ago
Featured
dont mess with perfection. if you water it down i am switching brands simple as that.
S
Sarah Knight
13 years ago
Featured
Insulting to think we wouldnt notice. Glad they finally started listening to the people actually buying the bottles.
M
Mike Nair
13 years ago
Featured
Quality over quantity every time. Good job on reversing the decision, finally some common sense.
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We would like to voice our disagreement regarding Maker's Mark lowering the ABV of their product. As loyal bourbon drinkers, we appreciated the quality of Maker's Mark. If there is indeed a shortage, then we prefer quality over quantity, and to say that "they couldn’t tell a difference" between the original and the watered down product is insulting to the customers. Many, many of us boycotted Jack Daniels for watering down their product years ago, and we would truly hate to have to do the same thing with Maker's. Many of the signers here are Maker's Ambassadors, whom you say you hold in high regard. If so, please maintain the original product and ABV. Sincerely, the bourbon lovers.
Addendum: We appreciate that you have listened to our voices and rightly reversed your decision to lower the ABV of your bourbon. We will sympathize with neither ballyhoo nor inferiority of product. We will however raise a glass with you in agreement that neither press nor cutting corners will advance our relationship. To that end, the customers and loyal bourbon drinkers salut you.
The company thinks we cannot taste the difference but our comments prove otherwise. Email your local distributor to tell them you expect the original proof back on the shelf today.
March 7, 2013
The momentum behind this push proves that brand loyalty relies on transparency. Post this link to your social media channels today to ensure the company understands that quality remains non-negotiable for their customers.
3 Comments
D
Dave Ryan
13 years ago
Featured
dont mess with perfection. if you water it down i am switching brands simple as that.
S
Sarah Knight
13 years ago
Featured
Insulting to think we wouldnt notice. Glad they finally started listening to the people actually buying the bottles.
M
Mike Nair
13 years ago
Featured
Quality over quantity every time. Good job on reversing the decision, finally some common sense.
dont mess with perfection. if you water it down i am switching brands simple as that.