We keep reading about Rape, Domestic Violence, Female Infanticide and some form of atrocity towards women. In the process we have noticed that women have forgotten to smile.
Taking Zee TV's Brand Promise, Umeed Se Saje Zindagi further, this year it's a simple and earnest endeavor from our side to put a smile, Umeed Wali Smile on every woman's face as we believe that - EVERY WOMAN DESERVES TO SMILE.
So,
Ladies - Please take a pledge to wear an Umeed Wali Smile.
&
Gentlemen - Please take a pledge to put an Umeed Wali Smile on the face of every woman you know. Your small gesture will create a huge impact.
“You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us. And the world will live as one.”
― John Lennon
Updates
March 8, 2013
The momentum behind this movement proves that people are finally fed up with the cycle of violence and apathy toward women. Zee TV can no longer ignore our demand for a reality where every woman is safe enough to smile. We are keeping the pressure on until they prove they actually value the lives of the women they claim to represent.
6 Comments
Its the small things that count at the end of the day. Good work.
Respect to all the women out there. Putting a smile on my mother's face today.
So positive! We really need more of this in the world right now instead of all the bad news.
Love this initiative. Women go through so much everyday without even complaining. A smile is the least they deserve.
Every woman should feel safe and happy. Great job Zee TV for bringing this up.
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We keep reading about Rape, Domestic Violence, Female Infanticide and some form of atrocity towards women. In the process we have noticed that women have forgotten to smile.
Taking Zee TV's Brand Promise, Umeed Se Saje Zindagi further, this year it's a simple and earnest endeavor from our side to put a smile, Umeed Wali Smile on every woman's face as we believe that - EVERY WOMAN DESERVES TO SMILE.
So,
Ladies - Please take a pledge to wear an Umeed Wali Smile.
&
Gentlemen - Please take a pledge to put an Umeed Wali Smile on the face of every woman you know. Your small gesture will create a huge impact.
“You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us. And the world will live as one.”
― John Lennon
Updates
March 8, 2013
The momentum behind this movement proves that people are finally fed up with the cycle of violence and apathy toward women. Zee TV can no longer ignore our demand for a reality where every woman is safe enough to smile. We are keeping the pressure on until they prove they actually value the lives of the women they claim to represent.
6 Comments
SO TRUE!!! keep smiling girls we are stronger than people think.
Its the small things that count at the end of the day. Good work.
Respect to all the women out there. Putting a smile on my mother's face today.
So positive! We really need more of this in the world right now instead of all the bad news.
Love this initiative. Women go through so much everyday without even complaining. A smile is the least they deserve.
Every woman should feel safe and happy. Great job Zee TV for bringing this up.
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SO TRUE!!! keep smiling girls we are stronger than people think.