From Russell Greene:
I have some important news for you. Anthos Capital wants to take control of the CrossFit affiliate system. Anthos is offering $20 million to a non-managing equity partner of CrossFit Inc. in order to establish a managing stake in the company. This is important because Anthos does not view CrossFit affiliates the way we all do. Anthos doesn't care about professional trainers improving people's lives; they see CrossFit affiliates as a mechanism to sell more supplements and equipment.
If they succeed, Anthos's first step will be to force all CrossFit affiliates to morph from professional training facilities into supplement and equipment peddlers. In that case, affiliates will lose the right to choose between an array of competing brands such as Rogue, Again Faster, SFH, and Pure Pharma. Affiliates will be forced to sell the Anthos company's endorsed line of products.
If Anthos gains control of CrossFit, then the CrossFit affiliate system will cease to exist as we know it. Affiliates will no longer pay a minimal licensing fee and manage their own CrossFit gyms as they see fit. Instead, they will report to a domineering bureaucracy that seeks to extract maximal profit from them while micro-managing every significant facet of their business. CrossFit facilities will be run like your neighborhood McDonald's or Gold's Gym.
CrossFit affiliates signed up to provide a revolutionary service for improving people's lives. CrossFit founder Greg Glassman's original vision is stronger today than ever: a network of CrossFit affiliates making peoples' lives better through constantly varied, functional movement at high intensity and teaching them to eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar. If Anthos takes over, however, this vision of CrossFit will end. CrossFit affiliates will become part of an organization that is the antithesis of what they believe in.
All this probably sounds a little scary, but the CrossFit community can stop this. CrossFit affiliates have the power here. If CrossFit's affiliates oppose Anthos' actions, then Anthos will never be able to gain control of the community - it doesn't matter how much money they have. And Greg Glassman is 100% committed to keeping CrossFit true to its covenant with affiliates.
If you want to stop Anthos from ruining CrossFit, Please Sign This petition as a statement of our opposition to Anthos being involved in anyway with CrossFit.
As Greg says, "Never sell out."
I started this because I was worried about the future of our gyms but the honest truth is that you are the ones keeping this movement alive. I am humbled by the emails I receive from affiliate owners who feel as protective of our community as I do. We keep moving forward because you refuse to let this become just another corporate chain.
Reached 100 supporters
July 30, 2012
6 Comments
S
Sarah Gomez
14 years ago
Featured
CrossFit is a community, not a franchise. Do not let them turn our affiliates into a chain of supplement shops.
B
Brian Kennedy
14 years ago
Featured
If this happens the whole soul of CrossFit is dead. Ridiculous.
E
Elena Cunningham
14 years ago
Featured
We already have great relationships with our equipment suppliers. No way I am switching to whatever garbage they want to force on us.
J
Jason Cho
14 years ago
Featured
Absolutely not. We spent years building our gym the way we want and I am not about to let some suits from Anthos tell me how to run my business.
D
Dave Tan
14 years ago
Featured
This is total greed. Leave the affiliates alone.
M
Mike Donnelly
14 years ago
Featured
Keep CrossFit independent!! These corporate vultures will ruin everything we built in our gyms.
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From Russell Greene:
I have some important news for you. Anthos Capital wants to take control of the CrossFit affiliate system. Anthos is offering $20 million to a non-managing equity partner of CrossFit Inc. in order to establish a managing stake in the company. This is important because Anthos does not view CrossFit affiliates the way we all do. Anthos doesn't care about professional trainers improving people's lives; they see CrossFit affiliates as a mechanism to sell more supplements and equipment.
If they succeed, Anthos's first step will be to force all CrossFit affiliates to morph from professional training facilities into supplement and equipment peddlers. In that case, affiliates will lose the right to choose between an array of competing brands such as Rogue, Again Faster, SFH, and Pure Pharma. Affiliates will be forced to sell the Anthos company's endorsed line of products.
If Anthos gains control of CrossFit, then the CrossFit affiliate system will cease to exist as we know it. Affiliates will no longer pay a minimal licensing fee and manage their own CrossFit gyms as they see fit. Instead, they will report to a domineering bureaucracy that seeks to extract maximal profit from them while micro-managing every significant facet of their business. CrossFit facilities will be run like your neighborhood McDonald's or Gold's Gym.
CrossFit affiliates signed up to provide a revolutionary service for improving people's lives. CrossFit founder Greg Glassman's original vision is stronger today than ever: a network of CrossFit affiliates making peoples' lives better through constantly varied, functional movement at high intensity and teaching them to eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar. If Anthos takes over, however, this vision of CrossFit will end. CrossFit affiliates will become part of an organization that is the antithesis of what they believe in.
All this probably sounds a little scary, but the CrossFit community can stop this. CrossFit affiliates have the power here. If CrossFit's affiliates oppose Anthos' actions, then Anthos will never be able to gain control of the community - it doesn't matter how much money they have. And Greg Glassman is 100% committed to keeping CrossFit true to its covenant with affiliates.
If you want to stop Anthos from ruining CrossFit, Please Sign This petition as a statement of our opposition to Anthos being involved in anyway with CrossFit.
As Greg says, "Never sell out."
I started this because I was worried about the future of our gyms but the honest truth is that you are the ones keeping this movement alive. I am humbled by the emails I receive from affiliate owners who feel as protective of our community as I do. We keep moving forward because you refuse to let this become just another corporate chain.
Reached 100 supporters
July 30, 2012
6 Comments
S
Sarah Gomez
14 years ago
Featured
CrossFit is a community, not a franchise. Do not let them turn our affiliates into a chain of supplement shops.
B
Brian Kennedy
14 years ago
Featured
If this happens the whole soul of CrossFit is dead. Ridiculous.
E
Elena Cunningham
14 years ago
Featured
We already have great relationships with our equipment suppliers. No way I am switching to whatever garbage they want to force on us.
J
Jason Cho
14 years ago
Featured
Absolutely not. We spent years building our gym the way we want and I am not about to let some suits from Anthos tell me how to run my business.
D
Dave Tan
14 years ago
Featured
This is total greed. Leave the affiliates alone.
M
Mike Donnelly
14 years ago
Featured
Keep CrossFit independent!! These corporate vultures will ruin everything we built in our gyms.
Help this petition grow
Share it with friends to help reach
500 signatures.
Your share link
Couldn't copy automatically. Long-press to copy:
Share directly
Sign Petition
We never post to your account. Social sign-in is used only to verify your signature.
or sign with Email
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Your signature will be added via . Tell others why you're signing — it's optional.
Signing with Google or Facebook verifies your signature instantly — no email needed.
By signing, you accept our Terms and Privacy Policy and agree to occasional emails about petitions. Unsubscribe anytime.
CrossFit is a community, not a franchise. Do not let them turn our affiliates into a chain of supplement shops.