We, the undersigned, being local residents, shoppers and traders, urge Brighton and Hove City Council: 1) to support our plans for an improved London Road, retaining and enhancing its unique qualities as a culturally diverse area with a thriving market and a large number of small businesses, shops and amenities serving the local community. 2) to reject any moves by large companies to turn the area into a 'clone town' with the demolition of historic frontages and structures, the displacement of local businesses, the privatisation of public spaces and the building of another large store or supermarket. 3) to reject any proposals which would bring more vehicles into the area through the provision of a large car park and modifications to traffic flows in adjacent streets.