On March 22, 2005 the DVD of Finding Neverland was released to consumers. The Canadian distributor, Alliance Atlantis, saw fit to deviate from the American release by including an advertisement for a GM vehicle before the menu screen. Much to the disappointment of consumers, this advertisement disables all navigation functions effectively forcing consumers to watch the offending ad each time the disc is loaded. We the undersigned abhor the practice of including paid advertising on any DVD released to consumers. We would petition Alliance Atlantis to discontinue this practice on any future DVD, and would ask that the Finding Neverland DVD be reissued without the offending advertisement. This would most certainly garner consumer good will, and facilitate further profit (while continuation of this practice would have the contrary effect). Further, should contractual obligations prevent the immediate discontinuation of this abominable practice, we would ask that any advertisement be placed under an appropriate menu option and the DVD packaging clearly indicate the presence of this \"feature\". Failing that, we intend on a boycott of all future product by your company, via both the internet and interpersonal awareness (similar to Circuit City\'s DIVX). This unfortunate measure would only hurt everyone involved; you would potentailly lose business (often in favor of your competitors that don\'t utilize said practice), and we would no longer be enjoying the quality we have come to expect from you. Obviously, we both win by addressing and dealing with the issue in question. Thank you for your time and consideration in this matter.

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