The University of Hawaii is about to have a new logo, one that costs $82K of public money. Led by Paul Costello, Vice President for External Affairs and University Relations, the project of creating a new UH logo began in Spring 2002. Recently, the two finalist logo designs were unveiled to the public. They are available for viewing online at http://www.hawaii.edu/ur/brandesign.htm. While Costello stated in a 04/08/03 Ka Leo article that the logo has received \"enthusiastic support across the 10 campuses,\" many members of the UH community have openly criticized the two proposed designs. To the logo critics, Costello responded simply,

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