Stop Madison Metro from displaying Pabst's Rosie the Riveter ad
Benjamin Pierce 0

Stop Madison Metro from displaying Pabst's Rosie the Riveter ad

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Benjamin Pierce 0 Comments
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ATTN:
Daniel McHugh
Chief Marketing Officer
Pabst Brewing Company
marketing@pabst.com

ATTN:
Eric Krieghoff 
contact for advertising at Madison Metro
ekrieghoff@adamsoutdoor.com


To Whom It Concerns:

We would like to register our serious objections to an ad currently plastered on at least one Madison bus which features Rosie the Riveter hawking Pabst Beer. Rosie is an icon of feminism, not to be commodified in this way; we would hope that upon a moment of reflection that you will see why this has been a very bad idea. We strongly request that this ad be removed from Madison’s buses and that Pabst seriously reconsider any other venue where this offensive misuse of Rosie may appear. Thank you.

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iPetitions is powered by everyday people — not corporations. With nearly 50 million signatures, we've helped spark change in local communities across the globe. We don't take corporate money. We rely on people like you.