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Status: Closed — this petition is no longer accepting signatures.

Stop Madison Metro from displaying Pabst's Rosie the Riveter ad

Stop Madison Metro from displaying Pabst's Rosie the Riveter ad

Closed — 14 supporters Verified

Final supporters

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Emily P.
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Robert
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F.J. B.
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Thomas R.
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Susan D.
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Trina C.
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Ted V.
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heather m.
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Steve A.
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Genie O.
+4 more
Started by Anonymous 13 years, 11 months ago

ATTN:

Daniel McHugh

Chief Marketing Officer

Pabst Brewing Company

[email protected]


ATTN:

Eric Krieghoff 

contact for advertising at Madison Metro

[email protected]



To Whom It Concerns:


We would like to register our serious objections to an ad currently plastered on at least one Madison bus which features Rosie the Riveter hawking Pabst Beer. Rosie is an icon of feminism, not to be commodified in this way; we would hope that upon a moment of reflection that you will see why this has been a very bad idea. We strongly request that this ad be removed from Madison’s buses and that Pabst seriously reconsider any other venue where this offensive misuse of Rosie may appear. Thank you.

2 Comments

S
Sarah Abbott
13 years ago Featured

Completely disrespectful to use such an important symbol of history to sell cheap beer. Take them down now.

M
Mike Huang
13 years ago Featured

Who thought this was a good idea? Rosie represents hard work and equality not a happy hour special. real bad taste guys.

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