Steven Price 0

Save and RESTORE the Original LACMA Campus!

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SAVE HISTORIC, ORIGINAL LACMA! We the undersigned stand opposed to the Los Angeles County Museum of Art (LACMA) plan, which would demolish the original 1965 campus, designed by celebrated LA Modernist architect William Pereira, to make way for an entirely new facility. Scrapping a beloved building from the landscape and replacing it with another is not a revolutionary concept, nor a futuristic one. It is borne out of the belief that LACMA donor money is limitless, the past is disposable, and our civic heroes are irrelevant. THIS IS CHANGE FOR THE SAKE OF CHANGE. IT’S EXPENSIVE, IT’S WASTEFUL AND IT’S WRONG. Let the Los Angeles County Board of Supervisors know that you are watching the events unfold and you say “no!” Show you appreciate the richness of our architectural heritage, support the modern ideals of preservation, fiscal responsibility and sensitive retrofitting to maintain a green structure into the future. FOUR SIMPLE REASONS: 1. Our shared architectural heritage William Pereira was an LA-based architect, responsible for over 250 buildings and master plans, including the Theme Building at LAX, TSan Francisco's TransAmerica Pyramid, UC Irvine, USC, Occidental, the Pepperdine campus, JPL, and more. He is regarded as one of the foremost proponents of cast-concrete forms, with a futuristic look that pays tribute to the visions of LA as the city of the future. 2. Sustainablility. The reuse of Modern resources is a sustainable practice, and unlike demolition, keeps buildings intact and out of landfill. Around the world, older buildings – indeed centuries old buildings – have been sensitively retrofitted to accommodate newer environmental standards. Why is LACMA unwilling to keep the Pereria buildings intact and out of landfill? 3. Fiscal responsibility. Donor money should go toward art acquisition and member events instead of frivolous and expensive architectural explorations. 4. Our children, the donors of the future. This is our opportunity to tell them: “We valued your heritage and we preserved it for you.” Please add your name to the list of urban planners, architectural historians, preservation organizations, LACMA museum members and proud citizens of Southern California who decry the notion that the current LACMA buildings designed by Los Angeles architect William Pereria in 1965 are merely fodder for a landfill. At a time when his architecture is the centerpiece of museum shows and landmarking in other municipalities, this is NOT the time to be reducing one of his major structures to rubble!

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