TheTruth.com is airing a commercial that is OFFENSIVE (in the least) to families of premature babies. They are calling preemies SCARY, SCRAWNY, PRUNY, and compare them to \"GERBILS but with less hair\". The commercial shows cartoon preemies escaping from their incubators and dancing in circles, ribs showing and faces sunk in.
THEY ARE MAKING A COMEDIC CARTOON AND A CATCHY TUNE OUT OF OUR CHILDREN\'S SUFFERING.
Tobacco is a cause of prematurity, but DEFINITELY NOT THE ONLY CAUSE. PLEASE SIGN TO HELP GET OUR POINT ACROSS TO THETRUTH.COM, AND GET THIS COMMERCIAL OFF THE AIR!
The feedback I have received from families affected by this campaign confirms that the depiction of premature infants in this advertisement is deeply harmful to those who have navigated the neonatal intensive care unit. I am currently drafting a formal letter to the leadership at TheTruth.com to explain the pain their marketing strategy has caused our community.
June 23, 2008
The momentum behind this petition highlights the deep concern regarding the insensitive depiction of our children. This response confirms that many people find the current advertisement unacceptable.
Reached 100 supporters
June 23, 2008
6 Comments
R
richard rodriguez
11 years ago
Featured
I am a Father of identical twin Boys. My Wife gave birth at 32 weeks 3 months ago today. We both went to all appointments minimum 2 to 3 times a week with all the different types of Doctors required with the complications of twins especially identical twins sharing 1 placenta. My Wife is very healthy and did NOTHING wrong to cause an early birth. We both don't consume any drugs legal or illegal. Nor do we consume any alcohol.1 twin has made it home a month ago and the other very soon. Many complications have happened but our faith first God and the gifts he has given to all the medical staff. So as soon as our other Son gets home our worries will be well worth it! Thank you for reading and God Bless!
B
Bryan Kelly
12 years ago
Featured
I am the proud father of a 25 week 1lb 9oz daughter that spent 91 days in the NICU fighting for her life. I just saw a commercial with preemies and smoking and was offended to the highest degree. What mother would do this commercial ? NONE! They are obviously an actor and this is sick and I am so disgusted. The commercials creator obviously never experienced this for themselves. Btw, my daughter has made a full recovery and is beautiful, I can't take her anywhere without having someone tell me how amazing she is, if I tell them she was a 1lber, they look at me in disbelief. These commercials need to stop I so offended!!!!!
M
Mike Tate
18 years ago
Featured
This is just gross. Who thought this was a good idea? My daughter is a preemie survivor and she is way tougher than this cartoon garbage.
J
Jennifer Chopra
18 years ago
Featured
I LITERALLY CRIED WHEN I SAW THIS. It is so heartless to use fragile babies for a shock campaign. My preemie had so many health issues and this feels like a punch in the gut.
S
Sarah Yang
18 years ago
Featured
My son was born at 28 weeks and spent months in the NICU. Watching this commercial makes me want to throw my tv out the window. It is cruel and makes fun of actual human suffering. Shame on them.
D
David Verma
18 years ago
Featured
Get this garbage off the air. Disgusting.
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TheTruth.com is airing a commercial that is OFFENSIVE (in the least) to families of premature babies. They are calling preemies SCARY, SCRAWNY, PRUNY, and compare them to \"GERBILS but with less hair\". The commercial shows cartoon preemies escaping from their incubators and dancing in circles, ribs showing and faces sunk in.
THEY ARE MAKING A COMEDIC CARTOON AND A CATCHY TUNE OUT OF OUR CHILDREN\'S SUFFERING.
Tobacco is a cause of prematurity, but DEFINITELY NOT THE ONLY CAUSE. PLEASE SIGN TO HELP GET OUR POINT ACROSS TO THETRUTH.COM, AND GET THIS COMMERCIAL OFF THE AIR!
The feedback I have received from families affected by this campaign confirms that the depiction of premature infants in this advertisement is deeply harmful to those who have navigated the neonatal intensive care unit. I am currently drafting a formal letter to the leadership at TheTruth.com to explain the pain their marketing strategy has caused our community.
June 23, 2008
The momentum behind this petition highlights the deep concern regarding the insensitive depiction of our children. This response confirms that many people find the current advertisement unacceptable.
Reached 100 supporters
June 23, 2008
6 Comments
R
richard rodriguez
11 years ago
Featured
I am a Father of identical twin Boys. My Wife gave birth at 32 weeks 3 months ago today. We both went to all appointments minimum 2 to 3 times a week with all the different types of Doctors required with the complications of twins especially identical twins sharing 1 placenta. My Wife is very healthy and did NOTHING wrong to cause an early birth. We both don't consume any drugs legal or illegal. Nor do we consume any alcohol.1 twin has made it home a month ago and the other very soon. Many complications have happened but our faith first God and the gifts he has given to all the medical staff. So as soon as our other Son gets home our worries will be well worth it! Thank you for reading and God Bless!
B
Bryan Kelly
12 years ago
Featured
I am the proud father of a 25 week 1lb 9oz daughter that spent 91 days in the NICU fighting for her life. I just saw a commercial with preemies and smoking and was offended to the highest degree. What mother would do this commercial ? NONE! They are obviously an actor and this is sick and I am so disgusted. The commercials creator obviously never experienced this for themselves. Btw, my daughter has made a full recovery and is beautiful, I can't take her anywhere without having someone tell me how amazing she is, if I tell them she was a 1lber, they look at me in disbelief. These commercials need to stop I so offended!!!!!
M
Mike Tate
18 years ago
Featured
This is just gross. Who thought this was a good idea? My daughter is a preemie survivor and she is way tougher than this cartoon garbage.
J
Jennifer Chopra
18 years ago
Featured
I LITERALLY CRIED WHEN I SAW THIS. It is so heartless to use fragile babies for a shock campaign. My preemie had so many health issues and this feels like a punch in the gut.
S
Sarah Yang
18 years ago
Featured
My son was born at 28 weeks and spent months in the NICU. Watching this commercial makes me want to throw my tv out the window. It is cruel and makes fun of actual human suffering. Shame on them.
D
David Verma
18 years ago
Featured
Get this garbage off the air. Disgusting.
Help this petition grow
Share it with friends to help reach
250 signatures.
Sign Petition
We never post to your account. Social sign-in is used only to verify your signature.
or sign with Email
Add a comment?
Your signature will be added via . Tell others why you're signing — it's optional.
Signing with Google or Facebook verifies your signature instantly — no email needed.
I am a Father of identical twin Boys. My Wife gave birth at 32 weeks 3 months ago today. We both went to all appointments minimum 2 to 3 times a week with all the different types of Doctors required with the complications of twins especially identical twins sharing 1 placenta. My Wife is very healthy and did NOTHING wrong to cause an early birth. We both don't consume any drugs legal or illegal. Nor do we consume any alcohol.1 twin has made it home a month ago and the other very soon. Many complications have happened but our faith first God and the gifts he has given to all the medical staff. So as soon as our other Son gets home our worries will be well worth it! Thank you for reading and God Bless!