As it is reaching the end of the beta testing period, it has come to many people's attention that Pottermore doesn't possess a server that is larger enough to sustain such a large number of users. Frequent crashes will cause frustration among fans and they may not wish to return to the site. This is why I suggest that Pottermore should get a larger server, one capable of sustaining at least three million users at any given time. Currently it is struggling to allow one million to access it. With the amount of money both Sony and JK Rowling have, it won't be too much of a stretch to be able to afford a brilliant server. One that is able to cope with high traffic.