In the mid 1970s, the design team of Richard Danne and Bruce Blackburn were hired to redesign the NASA logo. Their striking design (at right in the image), often referred to as the "worm," was used for several years before being rescinded by Administrator Dan Goldin, and replaced with its predecessor (left), know as the "meatball." Replacing the bold simplicity of the "worm" with the more archaic and bureaucratic-looking "meatball" was a peculiar step backwards for an entity whose mission continually looks to the future...
It's hard to keep a classic down, however, and Danne and Blackburn's brand guidelines for NASA are now available as a hardback book for all you design aficionados, or anyone who has dreamed of space travel (just where are those jet packs anyway?)
NASA is riding a new wave of excitement with its discovery of water on Mars. What better time to consider reinstating Danne and Blackburn's logo.
8 Comments
The Worm Logo is one of the most recognizable designs in American History. Bring it back!
DO IT!
I'm for change, change for the better, but this is definitely not one of them.
Worms are better in the dark than meatballs. And space is pretty dark. So...
yay, worm!!
I like worms, but I also like meatballs. This is a tough call.
JUST DO IT.
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In the mid 1970s, the design team of Richard Danne and Bruce Blackburn were hired to redesign the NASA logo. Their striking design (at right in the image), often referred to as the "worm," was used for several years before being rescinded by Administrator Dan Goldin, and replaced with its predecessor (left), know as the "meatball." Replacing the bold simplicity of the "worm" with the more archaic and bureaucratic-looking "meatball" was a peculiar step backwards for an entity whose mission continually looks to the future...
It's hard to keep a classic down, however, and Danne and Blackburn's brand guidelines for NASA are now available as a hardback book for all you design aficionados, or anyone who has dreamed of space travel (just where are those jet packs anyway?)
NASA is riding a new wave of excitement with its discovery of water on Mars. What better time to consider reinstating Danne and Blackburn's logo.
8 Comments
that red worm logo is just way cooler than the meatball. it actually looks like it belongs in the future instead of a classroom from 1960. bring back the worm!
The Worm Logo is one of the most recognizable designs in American History. Bring it back!
DO IT!
I'm for change, change for the better, but this is definitely not one of them.
Worms are better in the dark than meatballs. And space is pretty dark. So...
yay, worm!!
I like worms, but I also like meatballs. This is a tough call.
JUST DO IT.
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that red worm logo is just way cooler than the meatball. it actually looks like it belongs in the future instead of a classroom from 1960. bring back the worm!