PRUPIM which manages properties for companies owned by Prudential plc has shown indifference to this community’s high street needs as a result of them letting out their property at 57 Hampstead High Street to another mobile phone shop. PRUPIM manage a number of properties on Hampstead High Street. They seem to have a blind spot about the impact of their letting policies on the high streets of the communities in which they operate. They make efforts on making their waste management and other environmental impacts better and give to charities in their local communities but they do not seem to have policies designed to dampen the effects of their letting policies on a community’s high streets which in the case of Hampstead, adds to its decline into a bland identikit town which is not a destination in itself, but somewhere people drive through. PRUPIM has confirmed that it has no interest in engaging with this community on what shops could be on our high street. The community wish to persuade PRUPIM and, thereby, Prudential plc, of the error of PRUPIM's stated position and to let them know the depth of our feeling about their refusal to engage with us. Prudential has a history of corporate social responsibility. Its Chairman, Mr Harvey McGrath, in its 2011 CSR report states: “Businesses have enormous influence on the world and, at Prudential, we believe that businesses are part of society, not separate from it, so they have a responsibility not only to do well but also to do good. This is why we strive to ensure that sustainability – in its broadest sense – is central to the way we do business.” Hampstead calls on them to: 1. Put into action their vision of sustainability in its broadest sense by helping us to build and to sustain our own “lifetime neighbourhood”; 2. Amend their policies to take account of the impact on our shopping area of their choice of tenant for the Hampstead property which they own; 3. To engage with the local community to discuss the type of tenant for their properties which may best serve the local community; 4. To consider supporting as tenants, small independent traders who may enhance the character, diversity and sustainability of Hampstead’s shopping areas at rents which are affordable for such traders; 5. To help us (through their choice of tenants) to change Hampstead High Street from the bland identikit town which it has become. Please sign and comment in our petition on these issues which will later be hand delivered to the Managing Director of PRUPIM and Prudential plc.

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