This is a petition to name the new Auburn University Basketball arena after the late Auburn play-by-play announcer Jim Fyffe. James W. Fyffe began his career as Auburn's play-by-play announcer in 1981 and spent 22 years serving Auburn University until his sudden passing in 2003. His signature - TOUCHDOWN AUBURN - call was an Auburn tradition. There is no doubt, that if not for his untimely death, Auburn fans would still be hearing his charasmatic voice to this day. Recently an announcement was made that the facility will be called the Auburn Arena for the foreseeable future, but they are in talks with different people in regards to naming rights. If they find someone, they'll change it. This is quickly becoming the norm in today's society. But Auburn is and should be more than the status quo. Let's keep the Loviliest Village on the Plains free of corporate graffiti. I cannot think of a better way to honor an Auburn legend. Please sign the following petition supporting the naming of the new Auburn University arena to James W. Fyffe Arena. War Eagle!