Eco Vs Ego is a campaign set up to educate the public on farming practices in the UK to encourage people to make better choices when shopping. We are different in that we take on an alternative approach in order to educate a wider variety of people, than those who are already targeted by other organisations, on common practices within the farming industry. As a non-profit campaign we are focused around encouraging people to buy free range eggs and our ultimate goal is to improve the overall standard of farming to benefit the lives of the animals.