Dancers for Music... All Music.
Dear Varsity Brands, We are the coaches who bring our dance teams to your camps and competitions. We are your paying consumers. We are a collective group of people that pay for your products and services. We have been advocates for Varsity and all that it entails. We have been proud to bring our teams to a company that we believed understood the importance of dance and creativity in schools. However, this recent change in the guidelines of music licensing has us questioning where we should go from here. This is not a letter of boycott. This is not a threat letter. It is an expression of what we expect from this company as it's valued customers. Dance and cheer are music-based activities. They are creative and athletic. The limitations implemented with the new guidelines have hindered the creative element that is of great importance in this industry. We are very upset by this development, and we hope we can come together with you to figure out better solutions. Varsity Brands, you have the resources to stand up to licensing companies and form negotiations. You have the capability to create a new type of license should you choose to investigate further into the idea that would make it legal to create dance and cheer mixes. We believe your company has the power to make a big difference in the world of music licensing. We'd like to support you in making sure we are in compliance with applicable music copyright and licensing laws. And at the same time, we want to continue to use the fantastic remixes that we spend so much effort in creating and choreographing. Please communicate with us clearly and effectively both in regards to: A) What the relevant music copyright and licensing issues are. B) Letting us know how we can help you petition the music labels and PROs to allow the remixes that we create be performed in the appropriate venues. Thank you for your time.