It has come to our attention that the Consumer Culture Theory track will not be offered at the 2018 ANZMAC conference, with papers to be subsumed into the already extensive Consumer Behaviour track. We are calling for the track to be reinstated.
CCT is a growing sub-discipline that epistemologically, theoretically and methodologically does not conform to the norms of the traditional consumer behaviour field. Hence, having a stand-alone track offers a vital space for CCT researchers and doctoral students in Australasia to present their research and network accordingly. Conference papers are often the first stop on the path to publication. Without the attention and feedback from colleagues who follow the literature, paper development suffers and authors have less of a chance of publishing their work. Many journals encourage CCT papers; in just the last 10 years (2007-2017) 78 CCT papers have appeared in the Journal of Consumer Research, the discipline’s top journal. These papers are among the journals most highly cited articles.
We believe that removing the CCT track would be a disservice to the academy. The track has attracted CCT researchers to ANZMAC who typically did not attend because they felt the academy did not represent their research interests. Please sign the petition, which will be forwarded to the ANZMAC Executive, to highlight the collective support of the Australasian CCT community in reinstating the track for the 2018 Adelaide conference and preserving it for future ANZMAC conferences.
Dr Lauren Gurrieri, on behalf of
The Consumer Culture Insights Group
RMIT University
Updates
April 27, 2018
I never imagined the response to this would be so thoughtful and passionate. It is the community that is driving this forward because you are the ones clearly articulating why this field deserves its own space. I am just relaying your words to the committee while I watch all of you build this momentum yourselves.
23 Comments
The removal of the CCT track forces scholars in the discipline to submit to the CB track, which results in different audiences speaking different languages sitting in the same room and getting exposed to content that may be tangential to their interests. While cross-pollination across paradigmatic fields is often beneficial, having such a stark epistemological divide runs the risk of having experimentalists asking what are the hypotheses to grounded theory researchers. Civil wars started for less.
If this was an attempt to revitalize two withering tracks, I might have some understanding. But my understanding is that this is not at all the case. I strongly encourage the nurturing of pluridisciplinarity through the explicit recognition of the existence of (at least) two globally acknowledged approaches to the study of consumption phenomena. Søren Askegaard, president-elect, Consumer Culture Theory Consortium
It would be shortsighted to discontinue this track by incorrectly assuming that CCT is commensurate to the cognitive-behavioral approach. I moved to New Zealand this year partly because of the energy of the active CCT community in Australasia.
We have had four sequential years of CCT tracks since Jan and Lauren introduced the first CCT track. Each has been very well attended and last year, we had outgoing and incoming JCR editors (Darren Dahl, Eileen Fischer and Linda Price) attend the conference, largely due to their connections to the Australasian CCT community. (I did not see any editors of Marketing Science, JMR or JM attend ANZMAC.). This is extremely short sighted. I call for CCT to be an institutionalised track and for you to urgently add it to the 2018 conference - I doubt there would be a shortage of volunteers to chair the track.
As a past co-chair, I reiterate the value for CCT scholars who do not have the financial support to travel beyond Australasia. This is an opportunity for discipline specific feedback that doctoral colloquiums are not always able to provide. Encouraging a diversity of perspective is surely beneficial for the ANZMAC community?
CCT should be an integral part of ANZMAC.
Australia and New Zealand are the home of many fine scholars, and indeed pioneers, within the CCT community. It is surprising, and, I would assert, shortsighted to learn of plans to discontinue the CCT Track at the ANZMAC conference. In the past, it has attracted several prominent international scholars as well, as speakers and attendees. Please reconsider this decision. Thank you.
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It has come to our attention that the Consumer Culture Theory track will not be offered at the 2018 ANZMAC conference, with papers to be subsumed into the already extensive Consumer Behaviour track. We are calling for the track to be reinstated.
CCT is a growing sub-discipline that epistemologically, theoretically and methodologically does not conform to the norms of the traditional consumer behaviour field. Hence, having a stand-alone track offers a vital space for CCT researchers and doctoral students in Australasia to present their research and network accordingly. Conference papers are often the first stop on the path to publication. Without the attention and feedback from colleagues who follow the literature, paper development suffers and authors have less of a chance of publishing their work. Many journals encourage CCT papers; in just the last 10 years (2007-2017) 78 CCT papers have appeared in the Journal of Consumer Research, the discipline’s top journal. These papers are among the journals most highly cited articles.
We believe that removing the CCT track would be a disservice to the academy. The track has attracted CCT researchers to ANZMAC who typically did not attend because they felt the academy did not represent their research interests. Please sign the petition, which will be forwarded to the ANZMAC Executive, to highlight the collective support of the Australasian CCT community in reinstating the track for the 2018 Adelaide conference and preserving it for future ANZMAC conferences.
Dr Lauren Gurrieri, on behalf of
The Consumer Culture Insights Group
RMIT University
Updates
April 27, 2018
I never imagined the response to this would be so thoughtful and passionate. It is the community that is driving this forward because you are the ones clearly articulating why this field deserves its own space. I am just relaying your words to the committee while I watch all of you build this momentum yourselves.
23 Comments
CCT research has been for years now an influential force in marketing and consumer behavior. And especially as consumers become more empowered through social media and shape brands in a multi-vocal environment, having a place where CCT researchers can examine the shifting conditions of contemporary markets is of prime importance for the overall field, in order to retain and expand its relevance. I hope that ANZMAC will reconsider its decision.
The removal of the CCT track forces scholars in the discipline to submit to the CB track, which results in different audiences speaking different languages sitting in the same room and getting exposed to content that may be tangential to their interests. While cross-pollination across paradigmatic fields is often beneficial, having such a stark epistemological divide runs the risk of having experimentalists asking what are the hypotheses to grounded theory researchers. Civil wars started for less.
If this was an attempt to revitalize two withering tracks, I might have some understanding. But my understanding is that this is not at all the case. I strongly encourage the nurturing of pluridisciplinarity through the explicit recognition of the existence of (at least) two globally acknowledged approaches to the study of consumption phenomena. Søren Askegaard, president-elect, Consumer Culture Theory Consortium
It would be shortsighted to discontinue this track by incorrectly assuming that CCT is commensurate to the cognitive-behavioral approach. I moved to New Zealand this year partly because of the energy of the active CCT community in Australasia.
We have had four sequential years of CCT tracks since Jan and Lauren introduced the first CCT track. Each has been very well attended and last year, we had outgoing and incoming JCR editors (Darren Dahl, Eileen Fischer and Linda Price) attend the conference, largely due to their connections to the Australasian CCT community. (I did not see any editors of Marketing Science, JMR or JM attend ANZMAC.). This is extremely short sighted. I call for CCT to be an institutionalised track and for you to urgently add it to the 2018 conference - I doubt there would be a shortage of volunteers to chair the track.
As a past co-chair, I reiterate the value for CCT scholars who do not have the financial support to travel beyond Australasia. This is an opportunity for discipline specific feedback that doctoral colloquiums are not always able to provide. Encouraging a diversity of perspective is surely beneficial for the ANZMAC community?
CCT should be an integral part of ANZMAC.
Australia and New Zealand are the home of many fine scholars, and indeed pioneers, within the CCT community. It is surprising, and, I would assert, shortsighted to learn of plans to discontinue the CCT Track at the ANZMAC conference. In the past, it has attracted several prominent international scholars as well, as speakers and attendees. Please reconsider this decision. Thank you.
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CCT research has been for years now an influential force in marketing and consumer behavior. And especially as consumers become more empowered through social media and shape brands in a multi-vocal environment, having a place where CCT researchers can examine the shifting conditions of contemporary markets is of prime importance for the overall field, in order to retain and expand its relevance. I hope that ANZMAC will reconsider its decision.