For anyone who has ever lived close to a Rosa's Cafe & Tortilla Factory, you know the joy that is Taco Tuesday, fresh tortilla's, and steaming hot fajitas. Rosa's began as a single restaurant in West Texas and has now grown to 38 stores across the state of Texas and one in California, but they have yet to reach the largest population center in the state and I want to change that and change it now, but I need your help. I have already been in touch with the corporate office, but I need to show them the demand that exists in the greater Houston area for an upscale, fast-casual Mexican restaurant. Please sign this petition and help bring Rosa's to Houston!
Read the letter that began it all:
To whom it may concern-
Let me first begin by telling you a little about my story. My name is Chad Greenfield and I grew up in the Permian Basin. After graduating from HS, I moved to Lubbock to attend Texas Tech and lived there for 11 years…until this summer. A new job moved me to the Houston area and began a new, wonderful chapter of my life, but as in any good story, every triumph comes with adversity. The cruel twist in my story came a bit unexpected. The move was quick and frantic and it wasn’t until it was too late that I realized I had agreed to move to a God-forsaken place…a place without Rosa’s.
When I realized the cruel hand that life had dealt me, I can’t say that I’m proud of how I handled it. I might or might not have sobbed over an inadequate substitution’s tasteless tortilla or locked myself in a dark room with canned queso. For someone that has literally (and yes, I mean literally) had Rosa’s weekly for my entire life, the realization that I would no longer be able to partake in Taco Tuesday or indulge myself with multiple #14s (2 chicken, 2 beef) was more than I could handle. I have numerous memories sitting at one of the original Rosa’s locations on 8thstreet in Odessa with my family (before Bobby Cox purchased the brand), sharing fajita’s and sopapillas. As a young guy getting ready to start a family, I cringe at the thought of my children not having the opportunity to stand at the window and watch with amazement as little round balls of dough are magically transformed into the delectable delight that is Rosa’s tortillas.
I am writing you today to ask you to seriously consider looking into placing a Rosa’s in the Houston area, but most specifically in Pearland. Pearland is a booming area (the population has more than tripled in the last 10 years) that would easily support at least one store, if not more. I would be lying if I told you that I wouldn’t drive all the way across Houston to eat at Rosa’s, because let’s be honest, after reading this you know that would be a lie, but I implore you to place one close to me on the south side of Houston…in Pearland…maybe in my backyard.
As I think you might can tell, I would do just about anything to make this happen, but the ball is now in your court. The future of my Tex-Mex consumption is now in your hands. Don’t let the weight of this responsibility burden you, but do know that I am not above providing you with a petition full of signatures, driving to Dallas to beg at your feet, or flooding your inbox withpleasfrom other Tex-Mex needy individuals like me.
May fajitas always be within your reach,
Chad
PS- Just in case this didn’t come across as such, I am simply trying to convey the magnitude of my situation and would never resort to following through with any of the above threats…well, probably. Just blame it all on my queso withdrawals.
Updates
Reached 500 supporters
February 11, 2026
February 9, 2026
The grind is heavy and some days it feels like we are shouting into the void. We are crawling toward five hundred signatures but we need to push past this plateau if the corporate office is going to take us seriously.
September 11, 2016
The emails to corporate are going out but the silence from their end is heavy. I am exhausted from chasing this down yet I keep pushing because the idea of a life without these tortillas in Houston is just too bleak to accept.
May 31, 2014
We hit one hundred signatures today. It feels like a long road ahead and I am tired but it is good to know I am not the only one who misses those tortillas.
Reached 100 supporters
May 30, 2014
278 Comments
I moved to Tomball from Midland, and my family would love a Rosas in the area. I have seen there is a possibility of one being built on 249 & 2920, and hope it’s true. For now we will continue to make the drive to College Station.
Please Come to Houston. We lived just north of your Lewisville (The Colony) location and frequented 1-2 times per week and often took friends there. We would do the same in Houston if you were here. I know Rosa’s would be big in Houston. Thanks for cosidering expansion.
There is a huge market for Rosas in Houston, especially in teh Katy and Woodlands area with the high population of oilfield workers who have cycled through the Permian Basin!
The dental Practice I manage in Atascocita , TX just outside Houston,Tx is predicted to triple in population in the next 10 years ! This area is booming and I guarantee you would welcome with open arms Rosa's Cafe !
Multiple locations would be great! All of Houston is booming. I'm in Cypress area which is growing exponentially. Also, a Lubbock based company named Bahamas Bucks open last year in the Cypress area and they are always extremely busy!
Why doesn’t Houston have one? Are we not good enough?
I get to eat here every time we visit at the Lewisville/ The Colony tx where my daughter lives. Excellent food!!!
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For anyone who has ever lived close to a Rosa's Cafe & Tortilla Factory, you know the joy that is Taco Tuesday, fresh tortilla's, and steaming hot fajitas. Rosa's began as a single restaurant in West Texas and has now grown to 38 stores across the state of Texas and one in California, but they have yet to reach the largest population center in the state and I want to change that and change it now, but I need your help. I have already been in touch with the corporate office, but I need to show them the demand that exists in the greater Houston area for an upscale, fast-casual Mexican restaurant. Please sign this petition and help bring Rosa's to Houston!
Read the letter that began it all:
To whom it may concern-
Let me first begin by telling you a little about my story. My name is Chad Greenfield and I grew up in the Permian Basin. After graduating from HS, I moved to Lubbock to attend Texas Tech and lived there for 11 years…until this summer. A new job moved me to the Houston area and began a new, wonderful chapter of my life, but as in any good story, every triumph comes with adversity. The cruel twist in my story came a bit unexpected. The move was quick and frantic and it wasn’t until it was too late that I realized I had agreed to move to a God-forsaken place…a place without Rosa’s.
When I realized the cruel hand that life had dealt me, I can’t say that I’m proud of how I handled it. I might or might not have sobbed over an inadequate substitution’s tasteless tortilla or locked myself in a dark room with canned queso. For someone that has literally (and yes, I mean literally) had Rosa’s weekly for my entire life, the realization that I would no longer be able to partake in Taco Tuesday or indulge myself with multiple #14s (2 chicken, 2 beef) was more than I could handle. I have numerous memories sitting at one of the original Rosa’s locations on 8thstreet in Odessa with my family (before Bobby Cox purchased the brand), sharing fajita’s and sopapillas. As a young guy getting ready to start a family, I cringe at the thought of my children not having the opportunity to stand at the window and watch with amazement as little round balls of dough are magically transformed into the delectable delight that is Rosa’s tortillas.
I am writing you today to ask you to seriously consider looking into placing a Rosa’s in the Houston area, but most specifically in Pearland. Pearland is a booming area (the population has more than tripled in the last 10 years) that would easily support at least one store, if not more. I would be lying if I told you that I wouldn’t drive all the way across Houston to eat at Rosa’s, because let’s be honest, after reading this you know that would be a lie, but I implore you to place one close to me on the south side of Houston…in Pearland…maybe in my backyard.
As I think you might can tell, I would do just about anything to make this happen, but the ball is now in your court. The future of my Tex-Mex consumption is now in your hands. Don’t let the weight of this responsibility burden you, but do know that I am not above providing you with a petition full of signatures, driving to Dallas to beg at your feet, or flooding your inbox withpleasfrom other Tex-Mex needy individuals like me.
May fajitas always be within your reach,
Chad
PS- Just in case this didn’t come across as such, I am simply trying to convey the magnitude of my situation and would never resort to following through with any of the above threats…well, probably. Just blame it all on my queso withdrawals.
Updates
Reached 500 supporters
February 11, 2026
February 9, 2026
The grind is heavy and some days it feels like we are shouting into the void. We are crawling toward five hundred signatures but we need to push past this plateau if the corporate office is going to take us seriously.
September 11, 2016
The emails to corporate are going out but the silence from their end is heavy. I am exhausted from chasing this down yet I keep pushing because the idea of a life without these tortillas in Houston is just too bleak to accept.
May 31, 2014
We hit one hundred signatures today. It feels like a long road ahead and I am tired but it is good to know I am not the only one who misses those tortillas.
Reached 100 supporters
May 30, 2014
278 Comments
I was born and raised in Midland Tx… Rosas Cafe was my FAVORITE fast food spot!! Now living in Houston, I drive to College Station at least 1x per month JUST for the beef Fajita taco. Please, Please, PLEASE move to Houston!!! Let’s show them what GOOD west Texas food is!
I moved to Tomball from Midland, and my family would love a Rosas in the area. I have seen there is a possibility of one being built on 249 & 2920, and hope it’s true. For now we will continue to make the drive to College Station.
Please Come to Houston. We lived just north of your Lewisville (The Colony) location and frequented 1-2 times per week and often took friends there. We would do the same in Houston if you were here. I know Rosa’s would be big in Houston. Thanks for cosidering expansion.
There is a huge market for Rosas in Houston, especially in teh Katy and Woodlands area with the high population of oilfield workers who have cycled through the Permian Basin!
The dental Practice I manage in Atascocita , TX just outside Houston,Tx is predicted to triple in population in the next 10 years ! This area is booming and I guarantee you would welcome with open arms Rosa's Cafe !
Multiple locations would be great! All of Houston is booming. I'm in Cypress area which is growing exponentially. Also, a Lubbock based company named Bahamas Bucks open last year in the Cypress area and they are always extremely busy!
Why doesn’t Houston have one? Are we not good enough?
I get to eat here every time we visit at the Lewisville/ The Colony tx where my daughter lives. Excellent food!!!
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I was born and raised in Midland Tx… Rosas Cafe was my FAVORITE fast food spot!! Now living in Houston, I drive to College Station at least 1x per month JUST for the beef Fajita taco. Please, Please, PLEASE move to Houston!!! Let’s show them what GOOD west Texas food is!