This is pretty simple.
For over a decade, hundreds of thousands of women across the globe were in LOVE with Estee Lauder's magic in a bottle product: Estée Lauder Fruition Extra Multi Action Complex.
And without realizing how much they were devastating their loyal fan base - they 'replaced' it with Estée Lauder - Idealist Pore Minimizing Skin Refinisher
Let's show the good folks over at EL - how much we want it back!
Come on. Say it with me:
We ♥ Estée Lauder Fruition Extra Multi-Action Complex!!!
Idealist is not better. Nothing is quite like Fruition Extra, and there is no other product on the market that does what it did. I adored this product. I would happily subscribe to buying it regularly. I would happily pay more than it used to cost.