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Status: Closed — this petition is no longer accepting signatures.

A Message To Apple: You Can Be Too Thin

A Message To Apple: You Can Be Too Thin

Closed — 25 supporters Verified

Final supporters

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Allie
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Yinka R.
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LittleMaja
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M. I.
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Ruth M.
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Brooke
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sarah l.
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Someone
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Angelique S.
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annah
+15 more
Started by Anonymous 18 years, 11 months ago
Apple's new advertisement features the slogan "The new iMac. You can't be too thin. Or too powerful". Yes, this is about a computer, but slogans such as this can cause incredible damage to those who have suffered from eating disorders, as well as those susceptible to them. Apple should withdraw the ads and release a written apology, at the very least.

Updates

September 30, 2007

The momentum behind this is undeniable and it proves that people are tired of Apple using harmful body shaming to push their products. Apple executive leadership needs to open their eyes and realize there is no excuse for this reckless marketing language.

3 Comments

J
Jessica Todd
18 years ago Featured

Words matter. My sister struggled for years and seeing this kind of junk everywhere really does influence how people see themselves.

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Sarah Schmidt
18 years ago Featured

Ridiculous slogan. Young girls see this stuff everywhere and it just reinforces the idea that skinny is the only way to be. Not cool apple.

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Mike Cunningham
18 years ago Featured

Who thought this was a good idea? Tone deaf marketing plain and simple. Change it.

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