With prominent businesses, state and city agencies, over 100 public and private schools, and 9 colleges/universities, there is no reason why the Capital City of South Carolina should not have an Apple Store. At present, the closet stores are in Charleston, Augusta, and Charlotte. Because a large part of Columbia's economy depends and thrives on the 60,000 college students who live in the city, the Mayor's Collegiate Engagement Council is launching a public campaign to bring an Apple Store to Columbia.