To date, many customers have been mistreated, lied to and avoided by staff members of O2 and the Carphone Warehouse during the UK launch of the Apple iPhone in July 2008. Four days after the official launch, thousands of people are sitting in their homes with inactive SIM cards, inhibiting them from making or receiving phone calls and severely limiting their new handsets functions. We believe that this is a breach of a legal contract signed at the time of purchase between customers and O2 which stipulates that phone activation is to occur within 72 hours of purchase. We believe that O2 have made little effort to fix this problem and have often ignored complaints made by customers. We believe this because: - O2 have not released any form of statement or apology explaining why these problems occurred. - O2 have made little effort to contact customers experiencing these problems. - Customers who do make complaints are regularly lied to, each time given a new quote for when their handset should be active, each time not occurring. But often most complaints are ignored. - Customers have been sold faulty SIM cards. - Customers phone numbers have been changed from the original invoices without the customer