Yum! Brands Banh Shop Logo Change.
I would like to give my sincere thanks to all those who have signed the petition to change the logo of the Banh Shop. The sign has now been taken down. Thanks to those who signed, the younger generation of Vietnamese who are adept at social media and expressed their concerns and feelings. We have succeeded and I couldn’t be happier. If it wasn’t for the coverage of this issue by CBS 11, CNN, CNBC, CW33, the Dallas Morning News and more news media, we wouldn’t have reached the quick success we did.
The Senior Vice President of Yum! Brands, Jonathan Blum called me this morning and sincerely apologized. He spoke with deep care and respect in regards to the Vietnamese culture and this touched my heart. I'm proud to say Blum also asked me to review the new logo and help give input regarding other aspects of the restaurant, so nothing will come off as hurtful or offensive. I'm truly excited to share the Vietnamese culture I and other Vietnamese refugees grew up knowing with everyone who eats in the Banh Shop.
I'd like to personally thank Mr. Blum, Andrea Lucia, Nikki Duong Koenig, fellow Vietnamese who voiced their feelings and all others who supported the logo change. Lastly, I'd like to thank my family - for who this change and success would not have been possible. They have tirelessly worked along my side to make sure our organized voices were heard.
President - Vietnamese-American Community of Greater Dallas
To: Yum! Brands
Owner of The Banh Shop Saigon Street Food
5629 SMU Blvd., Dallas, TX 75206
I have been a resident in the Dallas area for nearly 30 years and currently serve the Vietnamese-American population as the President of the Vietnamese-American Community of Greater Dallas. We are deeply concerned about the launch of your new Vietnamese sandwich shop nestled in the heart of Dallas by Southern Methodist University.
While we are very pleased with the name of the restaurant, we are hurt and offended by your chosen logo, a red star, which is a symbol of communism and will offend thousands of South Vietnamese refugees in my community. The heavy majority of Vietnamese living in the Dallas area are political and religious refugees who fled Vietnam when North Vietnamese communist rule started in 1975.
We ask you to consider changing the logo for your newest chain of restaurants.
Thank You for your consideration,
Vietnamese-American Community of Greater Dallas