"Witches of east end" is the next big thing, To cancel a show that clearly has a huge fan base is complete madness. The only reason I even watch Lifetime is solely because of this show. There are reasons why Lifetime failed this time round, and that was because the advertising was terrible. It was nothing like season 1 where it was well and truly well advertised. This lack of action therefor ended up becoming critical, and as for in the future, be better organized.