we fans of the show Yeh Hai Mohabbatein are really taken aback with the news that our fav show may shift to a new slot - that of 7.30 PM come 20 September. The USP of this show is its storyline, the fact it touches base with the concepts like infertility, infidelity which are issues that make it different and hence popular too. Pitting it against shows which are hardcore Saas Bahu Shows is not something we would want as audience, since that would inadvertently mean a change in storyline for the sake of TRP/TAM ratings.

YHM has created a niche for itself in this slot and has proven to be your most successful show too in it in years - succeeding beyond expectations without any ads or promotions please dont kill ut.