The present state government of Cross River grossly lacks the moral authority to re-brand the state having failed after 2 years of being in office in all aspect most especially in policy formulation and implementation, Lack of constant water supply after 2 years of being in office. I am therefore proposing that the present 'Destination Cross River'-brand of a riverine Dolphin coated in blue and white be allowed while the governor focus on visible development of the state and not media hype development . Both the indegene and residents alike demand and deserve a better Cross River where there is a robust economy, solid infrastructure, motivated civil service, viral private sector and responsible public sector. That the present state government is proposing another brand captured in the phrase 'Spirit of enterprise' with the image of a charging bull situated within a circlet of stars numbering 18 all sitting in red background suggest how clueless and disoriented the present set of public officers are. This anticipated brand does not represent anything Cross River. First, in tourism there is already enterprise and in the blue shade there is serenity unlike what the red and charging bull suggest. We therefore demand a better Cross River, not an angrily looking bull caged within a balcony of 18 disjointed stars.