Over the past six months, numerous changes in faculty, staff and administrative personnel have taken place at the Digital Media Arts College (DMAC). While some changes were to be expected with the appointment of a new president, the scope of the changes actually implemented by the new president are severe. In the opinion of a great many at DMAC, the capricious changes are detrimental to the educational environment at DMAC brand. The recent changes at DMAC fall into the three broad categories, 1) the release of high quality faculty, 2) the release of all student services staff, and 3) the release of the Dean of Academic Affairs (the Dean also acted as a student advocate and the de facto Career Services Advisor). These changes were made unilaterally by President Strunk with seemingly either the explicit or implicit approval of the Board. Many of the changes were made with no input from the Department Chairs or the Dean of Academic Affairs. The effect of these changes has been to disenfranchise a large majority of both the faculty, staff and student population. These groups recognize that the recent changes are having and will continue to have an adverse effect on the DMAC brand. We fear that the changes will inhibit DMAC from attracting and retaining superior talent. We fear that the changes will affect DMAC’s accreditation. We fear that businesses may discount the value of a DMAC degree and not pay a premium for the talented graduates of DMAC. We implore the Board to reassess the recent changes at DMAC and reset to a course that strengthens the DMAC brand.