Many people do not realize the level of cruelty in the elephant industry in SouthEast Asia; that's why we have started a pledge. We are asking people who care for elephants and animals to add their name. Here's why.

Between 2014 and 2016, we investigated 220 elephant tourist attractions across Asia. We uncovered horrifying evidence, exposing the way thousands of elephants are treated to entertain tourists:

• Big industry: There are more than 3,000 captive elephants in tourism in Asia. Our Taken for a ride report studied 2,923 of them
• Entertainment over welfare: There’s a 96% chance that an attraction offering saddled rides or shows keeps elephants in cruel and unacceptable living conditions
• Hub for cruelty: Around three quarters of the elephant entertainment venues we studied were in Thailand. There’s been a 30% increase in the number of captive elephants in Thailand in just five years

These numbers represent the shocking reality of life for thousands of wild animals. There is a small but growing number of alternative elephant attractions which keep their animals in good welfare conditions.

But most of the 2,923 elephants we studied are suffering a lifetime of misery. People going on vacations who are often motivated by their love of animals are being duped into supporting this hidden cruelty.

Our goal is to make more people aware of these facts. If people understand what these animals go through, they are more likely to not attend those shows and companies will be more likely to respond by changing conditions.

In short, we can change the world for elephants.

Please pledge to unite for the herd today, and together, we can show the industry just how many people won’t stand for elephant cruelty in tourism.

When you sign below - you are saying you will make this pledge against cruelty to elephants. This pledge will be taken to companies and used to promote the idea of more animal-friendly entertainment.