The Spunky Squaw has officially rebranded and dropped that racist slur from their business name. It took far too much pressure to force them to listen but we refused to back down until they did. We won this round and now we keep watch to ensure they never try to …
December 14, 2018
Final supporters
The Spunky Squaw is an online clothing store that is using a derogatory term used against Native American women. She has refused to change the name despite the backlash she is receiving. Please sign and hopefully she will change her racist company name.
Updates
October 28, 2018
Ten thousand people have now demanded that this owner stop profiting from a racial slur. She is still choosing to ignore us but her silence only fuels the fire.
Reached 10,000 supporters
October 26, 2018
October 22, 2018
The owner of this business is still hiding behind her computer and ignoring the blatant racism in her brand identity. She thinks that silence will make us go away but she is completely wrong. We are going to keep making her life difficult until that slur is removed from her storefront.
October 17, 2018
The massive surge of support proves that people are finally fed up with this owner clinging to a racial slur for profit. She can keep ignoring the hurt she causes, but she cannot ignore the growing wall of people demanding she change this pathetic name.
Reached 1,000 supporters
October 16, 2018
Reached 100 supporters
October 16, 2018
3,847 Comments
Change the name. Its derogatory to us native women. Incidents like this are always going to be against us because people like you continue to mock us and try to belittle us all the while trying to pretend you are honoring us. Educate yourself.
Your photo of a caucasian woman in a headdress meant only for Chiefs is vulgar and incredibly racist. Shame on you. I have shared your shame and hope that you reconsider both your name and posting other racist photos that disparage indigenous people.
I understand that you did not understand the implications of your business name. Now that you are aware that your brand and related product names are derogatory and thereby disrespectful -- you have an opportunity to be courageous and create change.
Indigenous peoples are not hate groups. individually and collectively we are telling you that the name of your company is racist and it is offensive. we’re asking you not to close your company or change your company, but to rebrand Your company.
Using this name for a business owned by and aimed at white women shows a level of willful ignorance that is unacceptable. Even when informed of the actual history of the term and how hurtful and damaging it is to native women, she refuses to change.
Why would you not just change it? I'm not native American, not even close, but even I can see how screwed up this is. It's been made very clear to you that this name is offensive to a good many people whose history you do not share. Just stop being a racist bitch, already.
This is totally inappropriate, as is wearing a Native American headdress, when you're not native. Have some respect!
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The Spunky Squaw has officially rebranded and dropped that racist slur from their business name. It took far too much pressure to force them to listen but we refused to back down until they did. We won this round and now we keep watch to ensure they never try to …
December 14, 2018
Final supporters
The Spunky Squaw is an online clothing store that is using a derogatory term used against Native American women. She has refused to change the name despite the backlash she is receiving. Please sign and hopefully she will change her racist company name.
Updates
October 28, 2018
Ten thousand people have now demanded that this owner stop profiting from a racial slur. She is still choosing to ignore us but her silence only fuels the fire.
Reached 10,000 supporters
October 26, 2018
October 22, 2018
The owner of this business is still hiding behind her computer and ignoring the blatant racism in her brand identity. She thinks that silence will make us go away but she is completely wrong. We are going to keep making her life difficult until that slur is removed from her storefront.
October 17, 2018
The massive surge of support proves that people are finally fed up with this owner clinging to a racial slur for profit. She can keep ignoring the hurt she causes, but she cannot ignore the growing wall of people demanding she change this pathetic name.
Reached 1,000 supporters
October 16, 2018
Reached 100 supporters
October 16, 2018
3,847 Comments
It needs to be changed. Women, and especially Indigenous women, have gone down a rough and winding road to get to the platform of respect and recognition to rights and equality. People and businesses like this set back ALL women's progress immensely.
Change the name. Its derogatory to us native women. Incidents like this are always going to be against us because people like you continue to mock us and try to belittle us all the while trying to pretend you are honoring us. Educate yourself.
Your photo of a caucasian woman in a headdress meant only for Chiefs is vulgar and incredibly racist. Shame on you. I have shared your shame and hope that you reconsider both your name and posting other racist photos that disparage indigenous people.
I understand that you did not understand the implications of your business name. Now that you are aware that your brand and related product names are derogatory and thereby disrespectful -- you have an opportunity to be courageous and create change.
Indigenous peoples are not hate groups. individually and collectively we are telling you that the name of your company is racist and it is offensive. we’re asking you not to close your company or change your company, but to rebrand Your company.
Using this name for a business owned by and aimed at white women shows a level of willful ignorance that is unacceptable. Even when informed of the actual history of the term and how hurtful and damaging it is to native women, she refuses to change.
Why would you not just change it? I'm not native American, not even close, but even I can see how screwed up this is. It's been made very clear to you that this name is offensive to a good many people whose history you do not share. Just stop being a racist bitch, already.
This is totally inappropriate, as is wearing a Native American headdress, when you're not native. Have some respect!
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It needs to be changed. Women, and especially Indigenous women, have gone down a rough and winding road to get to the platform of respect and recognition to rights and equality. People and businesses like this set back ALL women's progress immensely.