Old Monk has been with us, he has supported us unwaveringly when we were happy or sad or melancholic. He has been a friend at times, a guiding light at time or an elder brother . He has made us strong, weak, courageous. The conversations we have had with him, the ideas that have been developed because of him. Hell he even made us dance. For all the attention the monk has showered onto us, he needs our help.

Old monk is fading away. Its sales are down. We need to step up our game. We need to support Old monk at this time of adversity, at this moment when the question is raised. At this time when his relevance is being lost. We need to bring him back.

#ForOldMonk