Beats Electronics is still having networks play an anti Seahawks add, creating the 12th man to be a very vicious group of fans, starring Colin Kaepernick of the 49ers as the center of the add wearing and using their new headphones which can be seen here: http://www.youtube.com/watch?v=4Ttsx5squWg. They stopped playing it after complaints earlier this season before the playoffs and now have re-aired the commercial. Beats Electronics is a company from Santa Monica California which is is the same state that the 49ers are from, they are a biased company.