The WSIB has launched a series of graphic ads depicting deaths from workplace hazards entitled "There Really Are No Accidents". One of these depicts a young woman working as a chef or cook who falls in the kitchen and is badly burned by oil from a deep fat fryer falling on her. Her very realistic screams and close up of her face with the skin blistering and peeling make this a particularly disturbing ad, especially traumatizing to someone who has witnessed or experienced scalding burns. This ad is too graphic for public viewing and although it is supposed to be shown late at night during "mature" rated shows, networks may not consistently follow this guideline and children could accidentally see this as it is shown as early as 9 PM. The subject matter of many "mature"rated programs will most often not prepare you for this unexpected commercial. This commercial should be taken off the air or changed to be less graphic and disturbing. While the WSIB does have serious and important message to share, they do not need to do it in such a horrifying way.