
Stop Sexist Advertising at University of Bath Students' Union


We the undersigned, object to the use of sexist material in order to promote events at the University of Bath Students’ Union.
We refuse to be a part of a Students’ Union
that allows the use of unhealthy
social stereotypes of women in promotion material for certain events. These do
not reflect the views of the majority of the students and in doing so, not only
is the SU helping to promote a negative and unrealistic role model for their
female students, but continuing to adhere to a narrow minded viewpoint of women
as sex objects.
The imagery portrayed on posters and flyers
for different events at the
“Plug & the Tub” include crude titles such as “Golfing pros & Tennis
hoes” (Fuzzy
Ducks 15/10, picture below) and “Ski pros & Chalet girls” (Fuzzy Ducks,
26/11, link to Facebook event on the side). In addition, the ongoing themes in
the promoting material is a woman portrayed as a human object for in order to
attract male attention, while any male representation in the posters are
usually featured by a silly, cartoon duck. We object to such different gender representation
and using the objectification of women to earn capital for the SU, which then
again goes to funding our societies and welfare services.
It has been stated by the Students' Union in
response to complaints
made, that 'the nights with crude advertising are the most successful'. It is
our opinion that these nights would be successful without an unequal and
degrading gender representation the posters portray.
It was also stated that "we must
ensure that we do not alienate anyone from our club nights or the Students'
Union in general but must also cater for the many students that show preference
for this kind of promotional material and enjoy our club nights each
week." That the club
nights this year have been more successful is great, but we believe that this
will not be affected by a shift to antisexist advertisement. If there is
alienation
in question, we think that the SU should rather start acknowledging the
alienation these promotions create in forcing sexed up stereotypes upon the
University's female students.
We would like to see these posters changed
so that they are no longer
sexist and so that they reflect a student body that does not accept sexism or
any form of discrimination.
If you would like to make a personal
complaint, please email
susport@bath.ac.uk
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