A US Ejuice Vendor, "Doomsday Gourmet" was recently questioned about his choice of product name, for his custard offering, "Holocaustard".

The vendor made assurances this hugely inappropriate title was not in relation to the genocide of six million Jews.

However, the flavour description, sent out along with samples of the Ejuice, proves otherwise (see below).

This petition will be sent to all UK stockists and resellers of American Ejuice brands, detailing the distasteful marketing ploy adopted by this particular vendor.

By signing this petition you are not only agreeing to refuse a business relationship with "Doomsday Gourmet", but you also commit to showing your unwillingness to support any stockists aligning themselves with this brand.

*The description reads the following:
"If you're going to meet the end of the world in a box with 30 other people breathing in a strange gas, it should smell like French Vanilla with cinnamon and caramel"

Update: The Vendor has since changed the controversial and appallingly inappropriate name of the Ejuice in question. This is only after pressure from several big names in the US Vaping Industry. The Vendor has done so begrudgingly, unapologetically and has openly joked about the situation.
We do not feel this empty gesture is sufficient.

If you're signing on behalf of a business, please include the business name.