Our goal is to completely reverse the consequences of deforestation and control the forest that is being lost around the world. WWF advocates for the Zero Net Deforestation and Forest Degradation by 2020. This means a complete halt in deforestation around the world in only 6 years from now. WWF promotes consumers to buy wood and paper products that are only from responsibly managed forests. A responsibly managed forest is a forest where the growth negates the loss, so it will always be sustainable. We want policy reform, not only to stop deforestation, but also placing financial frameworks that will incentivize companies to use responsible and sustainable forest practices. This includes teaming up companies with forests around the world that are already being managed correctly. Not only will we stop forest loss, we will rebuild what has already been destroyed. Places like India and Borneo are perfect examples of returning the degraded forests back to a more natural state. Planting new trees is just one step; WWF also improves soil quality, soil stabilization, and the overall living conditions for the local communities.