Call for a Sponsorship Association
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Sponsorship is one of the most powerful tools available in the marketing toolbox. Yet it is often misunderstood, misapplied, and misrepresented, even by people heading up marketing organizations. The end result: sponsorship is seen as less credible than advertising or simply charity at best, and irresponsible spending at worst. Both mindsets retard industry growth. This is the reality because no sponsorship marketing advocacy group exists to:
* Set standards
* Share information about the industry and its service providers
* Provide opportunity for professional certification
* Advocate for the industry in government
* Champion academic research
We can change this. Please add your name and email address to this petition if you
support and want to belong to anassociation dedicated to doing all of the above and
more forthe sponsorship industry.