We are hoping that with enough interest we can convince a major ice cream manufacturer to support our program by distributing Shumba Famba ice cream. The name Shumba Famba means "lion walk" in the Shona language local to our program\'s base in Zimbabwe. The African Lion & Environmental Research Trust (ALERT) is a non-profit organization working with governments, wildlife authorities and private organizations to identify suitable release sites for African lions. ALERT will also provide infrastructure to those sites to facilitate the release and to protect local communities. It was founded in 2005 to support the work of the four stage African Encounter Lion Rehabilitation and Release into the Wild Program, founded in 1999 at Antelope Park in Gweru, Zimbabwe. ALERT also carries out scientific research through the Conservation Centre for Wild Africa (CCWA), either in its own right or in conjunction with external conservation organizations and educational institutions. CCWA engages in a diversity of research and conservation related programs, not just for lions but on a wide range of African wildlife to ensure that we can pass on balanced eco-systems to future generations. CCWA is already undertaking a number of research activities throughout Zimbabwe\'s National Park system. In addition, the ALERT Communities Trust (ACT) is a means to give back to communities bordering conservation areas such that they receive tangible benefits for supporting those conservation programs. A primary element of this is our community education and awareness program to further understanding of the importance and relevance of sound conservation practices. Local communities are involved in eco-tourism ventures related to the conservation programs, and money generated by those programs goes back into development schemes agreed as priorities with the local community, such as building schools or providing medical supplies. We propose that the ice cream could be toffee flavoured to match a lion\'s fur colour and contain chocolate lion paws. Any funds generated from this promotion will go directly to creating suitable release sites for lions as well as funding important research and community development schemes. Thank you for your support. ALERT