While many throughout North Dallas celebrate the possible arrival of H-E-B, at Hillcrest/LBJ, we, the direct neighbors and Hillcrest commuters, will bear the true cost and must stand together against this irresponsible plan.

This isn't a case of "more convenience for everyone" but a clear instance of prioritizing corporate profit over people.

The proposed rezoning to Regional Retail at Hillcrest & LBJ is not the responsible, community-focused project the corporation is known for. Instead, it is an irresponsible plan that completely ignores their model of well-designed, spacious sites. It is a profit driven decision that threatens the long-term stability and character of our neighborhood by cramming a mega-store onto a parcel too small for it to succeed responsibly and dumping unimaginable volumes of traffic into our neighborhood.

Those further away may see the store as a benefit, but we, the direct neighbors and commuters, see it for what it is: a corporate plan that puts profit squarely ahead of people.

Here are our primary concerns:

• Traffic gridlock
• Increased risks to local pedestrians
• Increased homelessness and panhandling
• Declining home values
• Increased neighborhood degradation
• Other undesirable businesses built on this parcel if H-E-B chooses not to build there after securing the regional retail rezoning

Don't let H-E-B's popularity blind us to the disastrous impact on our homes, our safety, and quality of life.

TAKE ACTION NOW! Sign the petition to reject this irresponsible rezoning and protect our neighborhood's integrity and property values to ensure a sustainable future for all. (No donations, please.)