We, the undersigned, wish to add our names to the list of individuals and organisations challenging the current profound erosion of natural childhood. We call on governments and all related organisations to:

Protect the rights of the young child as a natural and joyful learner.

Recognise the early years as a unique stage in its own right - and not as a  preparation for school.

Protect young children from all developmentally inappropriate pressures.

Implement rigorous investigation into the effects of screen technology on cognitive and emotional development and protect children from as yet unforseen consequences.

Ensure that young children have direct and regular access to the natural world.

Challenge all policies that compromise and over-regulate natural risk-taking and creative problem-solving.

End all commercial marketing aimed specifically at children under seven years of age.

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