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The city has officially granted the Hollywood Reporter Building status as a Historical Cultural Monument. This outcome confirms that protecting our shared architectural heritage remains a vital priority for our community. We have successfully secured a future for this landmark and I am grateful for the collective commitment that brought …

November 24, 2017

Save the Hollywood Reporter Building

Save the Hollywood Reporter Building

🏆 Won — 1,371 supporters Verified

Final supporters

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AnnBernice K.
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Vito T.
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Jaci R.
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Jodi L.
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+1,361 more
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Started by Art Deco 8 years, 11 months ago

The Hollywood Reporter Building has been submitted to the city of Los Angeles for consideration as an Historical Cultural Monument (HCM) and we need your help to show that volumes of Los Angeles residents (as well as people around the world), care about Hollywood's cultural landmarks. This petition will be shared with the PLUM (Planning & Land Use Management) Committee as well as the full city council.

The Hollywood Reporter started publishing on Sept. 3, 1930 and was the first daily entertainment trade paper to cover the motion picture industry from its base in Los Angeles. It is an intrinsic part of the story of Hollywood and is situated in an historic district with other still extant buildings (i.e. The Hollywood Roosevelt Hotel, the Chinese, El Capitan and Egyptian Theatres) from the same era. It could easily be adaptively re-used.

The Art Deco Society of Los Angeles began writing the nomination before learning that the building was slated for demolition. The Cultural Heritage Commission has vote to support the nomination and now we go to PLUM and to city council.

At this time, the developer who owns the land surrounding it, would like to demolish it as part of a proposed project that would level several historic buildings on the parcel.

The Hollywood Reporter Building, located at 6715 Sunset Blvd. (just west of Las Palmas), represents an important period in Hollywood’s history. Its demolition would be a profound cultural and historical loss. The property has unique value:

1. It is associated with William Wilkerson, the notable publisher and entrepreneur who founded the Hollywood Reporter, opened the Flamingo Hotel in Las Vegas, and owned numerous nightspots along the Sunset Strip. Mr. Wilkerson owned the building, and oversaw several early renovations and additions. His wife, Tichi Wilkerson was also notable and was the founder of Women in Film, which she began, to address the disparity between genders in the film industry. She herself was a rarity as a female publisher, when she took over after her husband's death in 1962. She also founded the Hollywood Reporter KeyArt Awards to acknowledge excellence in creative film marketing.

2. It has been home to two significant Los Angeles papers: The Hollywood Reporter (1930s – early 1990s), and L.A. Weekly (until 2008).

3. It is an elegant example of the exceptionally uncommon Regency Moderne architectural style. The interior is intact, featuring wood paneling, columns and a fireplace from the 1930s. This area had once been an elite menswear store called Sunset House.

4. Original Ibeams used to support part of the printing process are still intact in the ceiling of the portion of the building where the paper was printed until the late 1980s. As printed media itself becomes extinct, this is an important building to save.

5. Robert Osborne, a beloved figure to Turner Classic Movies viewers, wrote his Rambling Reporter column for many years for the paper, while it was housed in this building.

Time is of the essence. Historic Hollywood is vanishing. Please add your voice to the chorus of concerned Angelenos who believe the Hollywood Reporter Building contributes to the unique cultural, historical, and aesthetic character of Hollywood and should remain.

Please sign to voice your support this nomination. We encourage adaptive re-use of this historic building.

Updates

Reached 1,000 supporters

October 17, 2017

September 6, 2017

We have reached one hundred signatures in support of preserving the Hollywood Reporter Building. This initial milestone reminds me that many people value the history embedded in our architecture beyond its functional utility.

Reached 100 supporters

September 3, 2017

531 Comments

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Andrew Schmidt
4 years ago Featured

As manager of a photo project documenting historic landmarks, I have come to appreciate, more and more, the importance of protecting and preserving these buildings that serve as physical reminders of our history, culture and society.

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Tim Morawetz
5 years ago Featured

Art Deco lovers in Canada recognize the importance of Los Angeles and Historic Hollywood for their role in popularizing Deco around the world. I urge you to ensure that this landmark building is adaptively re-used, and not lost to insensitive redevelopment.

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Lloyd Gordon
8 years ago Featured

The Hollywood Reporter began serving Hollywood before Daily Variety and is a huge part of the City's and the Film Industry's History, in addition to being a striking example of Art Deco Architecture. This building needs to be declared Historic and Preserved!

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LANCE A BARSHINGER
8 years ago Featured

Downtown has been relatively successful in repurposing many of its historic gems. The city should work with the developer to come up with interesting ways to save the building and still be able to create the planned hotel & housing structures.

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Margie Riendeau
8 years ago Featured

I grew up in Hollywood and passed by the Hollywood Reporter building every day when I attended Hollywood High School. This is a beautiful building why would anyone with any sense of taste or appreciation want to tear it down?

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Gloria Day
8 years ago Featured

In 1980, I worked for Tichi, and had thefun of taking calls for her from famous people, plus gettng to meet her visitors. It was always an exciting feeling to walk thtough the doors of that building and know I was part of "inside Hollywood."

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Sunday B
2 years ago

US history is brief, with just a little over 100 years of western culture in LA. If we don't preserve the buildings that carved our history, we will loose an important piece of our material culture. Plus, the buildings are simply just so beautiful! We really need to preserve what we have.

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Jaci Rohr
2 years ago

Hollywood historical buildings tell the story of our unique film industry & associated businesses. Imperative to save this building.